Executive Snapshot

YTD 2026 · lead/stock figures as of the 16 Sep upload · Google figures live 14 Sep · competitor watchlist live 16 Sep

Total Leads YTD

13,751

45 campaigns · 6,050 qualified · leads column restored in the 16-9 export (hold released) [P1]

Sales Invoiced YTD

45

CRM lead-attributed (walkins 29) · Nissan July reported: 123 units [P1/P5]

Nissan Market Rank

#2

778 units Jan–Aug · 7.9% share (Toyota #1: 19.9%) [P6 AIA]

Sellable Stock

83

+ 1,164 units arriving Sep-forward (Nissan 744, Commercial 332, GMC 72, INFINITI 16) [P5]

Google Rating

4.22 ★

886 live-verified reviews (+8 wk) · Chiyah +6 · Choueifat +2 · 2 extra RYMCO listings found [P2]

Competitor Pressure

RISING

Priced tier holds 16 Sep: CS15 $19,000 wk 3 · Corolla $23,400 wk 4 · Motion Motors T1 $36,700 (dealer) — ⚠ Jetour OFFICIAL page went quiet this check (1st observation, T1 $35,500) [P3]

Lead Database

48,472

Cleansed CRM + historical + aftersales archive · +243 this upload [P7]

Funnel Leak

8.8%

qualified→visit conversion — the #1 fixable number [P1]

TD → Sale

23.3%

45 of 193 test drives convert [P1]

Cost per Lead

$4.98

$28,800 declared Meta budget across 30 funded campaigns · 5,780 leads · 2,768 qual (cost/qual $10.40) · 7 lead-attributed sales → $4,114/sale [Source: Social Media Campaigns Budget 2026.xlsx, 16 Sep]

Brand Strength & Opportunity

H1 registrations [AIA] · July sales · stock [P5]

Brand	H1 Units	Share	Jul Sales	Avail	On Order	Strength	Opportunity / Risk
Nissan	551	8.5%	123	72	328	Magnite is the market's #5 model; Sunny #7, Kicks #11	e-POWER story unanswered by any priced rival — own the "no plug" lane now
HONGQI	19	0.3%	—	22	0	HS3 campaigns generate volume leads (1,000+ YTD)	0 lower-funnel motion on 052/HS3 July — fix showroom handoff
GMC	40	0.6%	4	19	7	054 Yukon AT4 = best lead engine of the summer (191 leads)	191 leads / 0 visits after 3 weeks — biggest unconverted pool
INFINITI	8	0.1%	—	6	30	QX60 repriced $84,900 no-minimum + QX65 MY27 pipeline	Only 1 QX60 Pure available — stock risk vs fresh price push

Best-Sold: RYMCO vs Market

H1 2026 model-level registrations · AIA estimation (~70% model accuracy)

Top market models vs our leaders (H1 units)

Read-out

Magnite (110) is Lebanon's #5 model overall — beating MG ZS, Grand i10 and every Chinese small SUV. July alone: 45 reported sales.
Sunny (100) #7 — rental channel is the engine (11 of 24 July units).
Kicks (91) #11 — new P16 repriced $32,900; watch conversion at the higher point.
Market leader Toyota RAV4 Hybrid (369) plays in X-Trail territory — X-Trail family total 67 H1; e-POWER is our counter-story.

Price Competitiveness

VAT-excl USD · vs all priced competitors per segment [Creator, Sep-26 list]

Bar = segment price span (min→max). Marker ▼ = RYMCO model. "Cheaper than X%" = share of priced competitors above us. [Source: Creator COMPETITORS (257 entries) + Rymco Aug-26 price list]

Competitors To Watch

Live Meta Ad Library scan · Mon 14 Sep [P3]

🔥 Active & priced

Changan + Toyota + Jetour

ALL THREE OEM PRICES HELD: Changan CS15 $19,000 lead-form (wk 2) · Toyota Corolla $23,400 (wk 3) + Land Cruiser FJ block now 4 creatives (7-ad slate) · Jetour T1 $35,500 (wk 5) — PLUS the dealer: Motion Motors T1 4WD $36,700 excl. VAT & Reg (9 Sep, "limited quantity") — ⚠ corrects W37's "Motion Motors 0 active". Ford: 13th unpriced week (5 ads, "End-of-Summer Offer", no number).

🆕 New this week

Two T1 prices

Official page $35,500 vs Clémenceau dealer $36,700 for the same nameplate in the same feed — first visible OEM/dealer price gap on Meta LB. Also new: Syrian Changan dealer pages serving Deepal S05/G318 range-claim creatives into LB feeds (12–13 Sep, unpriced).

⚠ Grey imports

Blinked out

Elegant Motors (5 creatives last week), JB STAR (priced BYD $25,722) and ChinaGate all show ZERO active ads at page level (observation; ChinaGate confirmed twice). Only Mawla S07 (21 Aug) and a B2B exporter (Starlenda, Sea Lion 05) remain — grey flights last ~1 week, OEM prices 3–5 weeks.

💤 Dark = conquest

6 brands

Suzuki, Kia, BYD, MG, GAC, Geely silent on Meta (Geely page-level zero 2nd consecutive run; Hyundai down to 1 unpriced ad) — their audiences are open

Social & Reputation Scorecard

Google Business 5 profiles · Chrome-verified [P2]

Blended Google rating — 4-week trend

Where we stand

4.18 → 4.22 → 4.22★ (886 live-verified reviews, 6 profiles, +8 wk) — Chiyah 78 → 84 (+6), Choueifat 30 → 32 (+2); HQ, Naccache, RYMCO CITY, Zouk flat. 🆕 Two MORE RYMCO-owned Google listings found live (Chiah service 4.1/48 · RYMCO City - Naccache 4.7/13, a duplicate of the unclaimed RYMCO CITY) — kept out of the series pending a track-or-merge decision. [Verified live 14 Sep]
Owner replies started on HQ (within 3 days) — keep the cadence.
✅ Owner replies landing within ~1 month on all Naccache reviews and the three most-recent Zouk reviews. ⚠ TWO RYMCO listings are unclaimed — Choueifat (5.0★/32) and RYMCO CITY (4.6★/5, Marina Gate) — neither carries a single owner reply. Claim both, then merge the two Marina Gate listings. [Verified live 14 Sep]
Meta: competitor priced board held at 3 OEM brands (Changan $19,000 · Toyota $23,400 · Jetour $35,500) plus a dealer overlay (Motion Motors T1 4WD $36,700) while 6 of 11 brands stay dark [P3]; influencer roster 39/39 re-verified live 14 Sep [P8].

Funnel Health

YTD · Lead Analysis 16-9-2026 [P1]

Leads

13,751

100%

Qualified

6,050

44.0%

Visits

531

3.9%

Test Drives

193

1.4%

Sales

45

0.33%

The funnel converts well once bodies reach the showroom (TD→Sale 23.3%). The leak is qualified→visit at 8.8% — 5,519 qualified leads never visited. Fixing even 2 points ≈ +121 visits ≈ +10 sales at current visit→sale rates. Floor traffic keeps building (+18 visits / +4 TDs in the 6-day window to 16 Sep).

This Week — Act On

from Risks & Trends [P1 · P4]

🚨 The $19,000 floor went OFFICIAL — Changan CS15 at $19,000 with a lead form (9 Sep): an official B-SUV price now sits $4,400 under Toyota\'s Corolla and directly in the Magnite/Kicks band. A priced Magnite/Kicks ad is now defensive, not opportunistic — ship the number this week.
🏁 Floor traffic surged but closing didn\'t: +60 visits / +11 TDs in the fortnight produced just +1 sale (43 YTD) — the 174-TD cohort needs a September closing sprint.
⚡ Ford is 12 weeks unpriced and now runs an Everest "End-of-Summer Offer" (no number); Hyundai (Palisade Hybrid) and Jetour (PHEV lineup) joined the hybrid tease — publish the e-POWER number before any of the three does.
📍 Claim BOTH unclaimed Google listings — Choueifat (5.0★/32, live 14 Sep) and RYMCO CITY (4.6★/5) — 37 five-star-heavy reviews with zero owner replies; then MERGE the duplicate "RYMCO City - Naccache" (4.7★/13) into RYMCO CITY.
📋 052 Ousado ended its CRM window with 0 sales on 100 qualified (visits did double 3→6) — recycle the cohort; and re-baseline stock: 62 sold units now undeductable on the month-old snapshot.

Go Deeper

the 12 pages behind these numbers

Wednesday Review — Wed 16 Sep 2026 (6-day window: Thu 10 Sep → Wed 16 Sep) · ✅ SOURCE DEFECT RESOLVED: the 16-9 export's "Total No Of Leads" column is populated again — YTD leads now 13,751 (the 31-Aug hold at 12,913 is released; +838 newly visible: the four Sep offer campaigns 061/062/063/064 carry 116/119/124/70 leads, NoCampaign +282, N/A +31, 043 X-Trail NMEF +48, 060 GMC AT4 +33). Fresh state: 6,050 qualified (−33 net — requalification sweep continues on older campaigns, offset by +105 on the Sep offers) · 531 visits (+18: walkins +7, 043 +3, N/A +2, singles on 024/039/042/055/061/064) · 193 TDs (+4: walkins +2, 023 +1, 061 +1) · 45 sales (+1, walkins 28 → 29). Headline: September offers are pulling — 061 Patrol 116 leads / 97 qual, 063 QX80 124 leads / 29 qual, 062 QX60 119 leads / 23 qual, 064 Ousado 70 leads / 54 qual (429 leads · 203 qualified combined in 12 days). Budgets [Source: Campaigns Budget 2026]: 063 QX80 $2,000 · 062 QX60 $2,000 (3.99% finance) · 061 Patrol $1,000 · 064 Ousado $1,000 — all run 4 Sep → 4 Oct. Paid campaigns remain quiet on closes since July; all 3 recent sales came through walkins

Lead Funnel — KPI Snapshot

YTD 2026 · all brands

Total Leads YTD

13,751

defect resolved — leads column live in the 16-9 export; hold released (+838 visible)

Qualified

6,050

−33 net · sweep continues, offset by +105 on the 4 Sep offer campaigns

Showroom Visits

531

+18 · walkins +7 / 043 +3 / N/A +2 / singles 024·039·042·055·061·064

Test Drives

193

+4 · walkins +2 / 023 +1 / 061 +1

Sales Invoiced

45

+1 · walkins 28→29 — paid campaigns still quiet since July

Funnel Filter — Drill By Campaign or Brand

Total Leads YTD · Qualified · Visits · TDs · Sales

—

Total Leads YTD

—

Qualified

—

Showroom Visits

—

Test Drives

—

Sales Invoiced

—

Executive Action Queue

Top priorities for the week

🚨 048 X-Trail Trade-In — 120 leads still untriaged after 8 days

P1 · Escalation

A full week since launch and still 0 qualified, 0 visits, 0 test drives, 0 sales. All 120 day-1 leads remain in untriaged. This is now the most visible operational failure in the portfolio: every other campaign in the active set has at least worked its qualified pool. Action: sales-ops director call this morning — not another day.

Nissan dominates with 41% YTD — Ramadan campaigns now visible

P1 · Brand

Full YTD view reveals Nissan as the dominant brand at 41% of YTD leads (3,461 leads) — driven by Magnite Ramadan (1,062), X-Trail Ramadan (850), Kicks Ramadan (389), Patrol Ramadan (159) and the current NMEF + e-POWER + 048 cohort. Combined Nissan lower funnel: 81 visits / 37 TDs / 1 sale. Read: the Ramadan brief delivered massive top-of-funnel but conversion stalled (just 1 sale across 3,461 leads). The new active cohort needs a different playbook.

Walkins reveals 7 YTD sales (not 4) — biggest revenue source

P4 · Discovery

Full YTD scope shows Walkins with 7 invoiced sales (was 4 in narrow scope) — the single largest sales source on the dashboard. Walkins: 2,114 leads / 1,575 qualified / 58 visits / 25 TDs / 7 sales = 0.33% lead-to-sale, 28% TD-to-sale. Three more YTD sales surfaced than the narrow-scope view suggested. Total YTD sales jump 8 → 11.

X-Trail e-POWER (039) full scope: 26 visits, 10 TDs, 0 sales

P1 · Conversion

039 e-POWER YTD numbers are much larger than the narrow scope suggested: 356 leads / 243 qualified / 26 visits / 10 test drives / 0 sales. The stranded-TD story is even more dramatic at full scope — 10 unconverted TDs, not 6. This is the single most expensive uncosted gap in the portfolio. Action: brand-team review this week, not next.

X-Trail e-POWER (039) — 9 days stranded, now triple-overlap

P1 · Brand

X-Trail e-POWER (039) acquisition still flat (143 leads), lost another qualified to disqual (now 89 qual / 43 disq). 6 TDs / 0 sales for 9 business days now. The X-Trail nameplate now has three competing campaigns: 039 (e-POWER), 043 (NMEF, just added +19 leads), and 048 (Trade-In, 120 leads sitting). Brand-team alignment on X-Trail handover is now urgent. Action: Mon meeting needs concrete decision on which campaign owns lead conversion priority for the X-Trail line.

Hongqi 040 full YTD: 509 leads, 240 qual, 2 sales — cleanup story holds

P2 · Data

Full YTD view shows Hongqi HS3 March (040) at 509 leads / 240 qualified / 260 disqualified / 9 visits / 5 TDs / 2 sales. The qualification rate (47.2%) confirms the disposition-cleanup narrative I've been flagging: a lot of early leads were reclassified. With 5 TDs and 2 sales, 040 has a 40% TD-to-sale ratio at full scope — actually healthy. The acquisition pause story still holds (no new 040 leads since 11 May).

Conversion Funnel (Leads → Sale)

Total Leads

13,751

100.0%

Qualified

6,050

44.0%

Visits

531

3.86%

Test Drives

193

1.40%

Sales

45

0.33%

6-day window Thu 10 Sep → Wed 16 Sep: leads column restored (+838 newly visible) / −33 qualified / +18 visits / +4 TDs / +1 sale. The one new invoice came through walkins (NoCampaign 28 → 29); the four September offer campaigns delivered 429 leads and 203 qualified in their first 12 days but no invoice yet — 061 Patrol already logged a visit and a test drive

Lead Volume by Source

YTD mix: Nissan 38.2% (4,932); NoCampaign/Walkins 29.9% (3,865); HONGQI 13.7% (1,766); Misc N/A 11.1% (1,429); GMC 3.9% (503); INFINITI 2.0% (260); Kawasaki 1.2% (158). [Source: Lead Analysis 31-8-2026, all 41 rows]

Lead Generation by Campaign

YTD 2026

Lead → Sales Invoice Conversion

No. of Sales Invoice From Leads · YTD 2026

Sales Invoices YTD

45

+1 vs Thu 10 Sep — walkins 28→29

Lead → Sale

0.33%

45 of 13,751 leads

Qualified → Sale

0.74%

45 of 6,050 qualified

Test Drive → Sale

23.3%

45 of 193 TDs

Sales Conversion Stages (single closed sale path)

From 13,751 YTD leads, 45 sales have been invoiced — qualified-to-visit is 8.78% (531/6,050). Test-drive-to-sale lands at 23.3% across all 193 TDs. [Source: Lead Analysis__Type_Summary_Element_Campaign_16-9-2026, totals row = Σ 45 campaign rows, 2-path verified]

Sales Invoices by Campaign

Code	Campaign	Leads	Test Drv.	Sales	Lead→Sale
040	Hongqi HS3 March — top converter (4 sales)	509	6	4	0.79%
039	Nissan X-Trail e-POWER March — 2 sales · 13 TDs	358	15	2	0.56%
041	Kicks NMEF Campaign — 2 sales on 192 leads	192	6	2	1.04%
043	X-Trail NMEF Campaign — 1 sale (Jul)	483	6	1	0.21%
022	Nissan Magnite – Ramadan Feb — 1 sale · 9 TDs	1062	10	1	0.09%
051	Hongqi HS3 July 2026 — 1 sale in week 4	67	0	1	1.49%

Read-out: 0 new sales over the 4-day weekend window Thu 2 Jul → Mon 6 Jul — YTD holds at 24 (10K leads milestone crossed but no closer-progression). Lower funnel still moved: +32 visits (NoCampaign +11, N/A +13, 023 +2, 048 +2 first movement, 022 +1, 030 +1, 051 fresh +1) and +8 TDs (NoCampaign +5, 023 +1, 022 +1 first Magnite TD in 3 weeks, 048 +1 FIRST-ever TD after 2 weeks). Net qualified −213 / disq +261 — the LARGEST single-week disposition sweep of the year (031 GMC Yukon Ramadan −56 qual, 037 GMC Terrain Naccache −39 qual, N/A −26 qual, NoCampaign −23 qual, 022 Magnite −22 qual, 024 Kicks Ramadan −14 qual, 032 Hongqi HS3 Ramadan −10 qual). Two NEW July campaigns opened: 051 Hongqi HS3 July 2026 (12 leads / 1 qual / 1 visit / 0 sales) and 052 Hongqi Ousado July 2026 (31 leads / 9 qual / 0 sales) — first inbound activity on the new HS3 + Ousado summer briefs. [Source: Lead Analysis 6-7-2026 rows 43, 44, 15, 19, 32, 22, 24 vs 2-7 baseline]

Paid Media Benchmark — RYMCO Marketin (lifetime, since Apr 2023)

Live 2026 metrics pending brand-account MCP rollout

Lifetime Reach

2.57M

unique accounts

Lifetime Impressions

20.6M

$0.34 CPM

Total Clicks

136.7K

$0.05 CPC

Account CTR

0.66%

benchmark band

Top 10 Campaigns by Impressions (lifetime)

Reach & Clicks by Top Campaigns

Multi-Format Audit — Reels vs. Carousels vs. Stories

Placement-based proxy from paid impressions (lifetime)

Methodology note: True organic Reels/Carousels/Stories breakdown by brand requires Page-level Insights, which the connector cannot pull at this time. The chart below uses paid placement impressions as the closest available proxy: feed (Posts/Carousels), Reels (FB+IG Reels), Stories (FB+IG Stories). Provide an organic export from each Page when available and we'll layer that on top.

Impression Share by Format Placement

CTR by Format Placement

Feed placements convert clicks at 1.21% — ~7× the CTR of IG Reels. Stories sit between (FB Stories 0.60%, IG Stories 0.18%).

Format placement	Impressions	Clicks	CTR	Read-out
Feed (Posts & Carousels)	7,002,758	84,872	1.21%	Highest engagement; best for Carousel-style consideration units.
Instagram Stories	3,657,137	6,529	0.18%	Heavy reach, shallow click intent — use for awareness.
Instagram Reels	3,179,236	2,557	0.08%	Lowest CTR — needs stronger CTA overlays or product-led hook in first 3s.
Marketplace	1,729,396	10,153	0.59%	Solid intent placement for After-Sales / Tires lines.
Video Feeds (in-stream)	1,325,912	15,235	1.15%	Strong CTR — vehicle launch teasers belong here.
Search	1,150,862	6,881	0.60%	Steady support placement; worth keeping in the mix.
Facebook Reels	533,503	2,367	0.44%	Outperforms IG Reels by ~5×; favour FB Reels for short-form.
Facebook Stories	395,813	2,376	0.60%	Most efficient Stories placement.
Instream Video	363,069	2,632	0.72%	Useful for longer narratives.

Brand-Specific Insights

Qualitative read-out · YTD 2026

HONGQI Lebanon

1,836 leads YTD 360 qualified 38 visits (+1) 14 test drives 5 sales

16 Sep state: 064 Ousado Offer Sep is pulling — 70 leads / 54 qualified (+24) and its first visit. 040 HS3 March remains top converter (4 sales, 18 qualified after the sweep). [Source: Lead Analysis 16-9-2026]

Nissan Lebanon

5,111 leads YTD 🏆 2,992 qualified 201 visits (+8) 75 test drives (+2) 7 sales

16 Sep state (leads column restored): 061 Patrol Offer Sep now shows 116 leads / 97 qualified (+49) with its first visit AND test drive. 043 X-Trail NMEF +48 leads / +3 visits. 039 e-POWER March stays the healthiest paid funnel (33 visits / 15 TDs / 2 sales). Sweep kept trimming Ramadan cohorts (023/024). [Source: Lead Analysis 16-9-2026]

GMC Lebanon

536 leads YTD 228 qualified 7 visits 1 test drive 0 sales

16 Sep state: 060 AT4 Offer leads doubled to 66 (+33) with 54 qualified (+13) — but no new visit this window; 054 Yukon AT4 still frozen at 3 visits / 1 TD. Zero GMC sales from leads YTD — 228 qualified need a closing owner. [Source: Lead Analysis 16-9-2026]

INFINITI Lebanon

503 leads YTD 123 qualified 5 visits 0 test drives 0 sales

16 Sep state: leads nearly doubled as 062 QX60 (119 leads / 23 qual) and 063 QX80 (124 leads / 29 qual) became visible — the two biggest lead pullers of the September wave by volume. Still 0 TDs / 0 sales from lead campaigns; floor sales continue via Sold Cars. [Source: Lead Analysis 16-9-2026]

Showroom Walkins

4,147 leads YTD 1,638 qualified 231 visits (+7) 94 test drives (+2) 29 sales (+1) 🎉

Still the engine: +7 visits, +2 TDs and the window’s only invoice (28 → 29) — 29 of 45 YTD sales (64%). 65 walk-in TDs remain unconverted; the September offer campaigns give the floor something concrete to close with. [Source: Lead Analysis 16-9-2026]

Misc Inquiries (Organic awareness)

1,460 leads YTD 595 qualified 49 visits (+2) 9 test drives 4 sales

16 Sep state: +31 leads and +2 visits in the window; qualified trimmed −28 in the sweep. Holds 4 YTD sales, still ahead of every paid campaign except walkins. [Source: Lead Analysis 16-9-2026]

Risks & Escalations

Where KPIs are at risk this week

Code	Campaign	Brand	Leads	Qual	Visits	Test Dr.	Risk
048	Nissan X-Trail Trade-In ENDED 31 Jul	Nissan	467	163	10	2	CLOSED with 0 sales: 467 leads / 163 qualified (post-sweep) / 10 visits / 2 TDs. Post-mortem due — qualified cohort should be recycled into 056 Phase 2 follow-up.
050	Kawasaki Kevork ended 1 Jul	Kawasaki	155	112	0	0	Campaign over: 112 qualified leads, zero visits/TDs/sales. The UTV lead file just landed in Database — assign a closer before the cohort goes cold.
052	Hongqi Ousado July 2026	Hongqi	208	91	6	0	CRM window closed 31 Aug with 0 TDs / 0 sales on 91 qualified — but the follow-up is live and pulling: 064 Ousado Offer Sep is at 70 leads / 54 qualified with its first visit. Route the 052 cohort into it.
054 🚀	GMC Yukon AT4 Ultimate launched 13 Jul	GMC	192	139	3	1	Still frozen: 3 visits / 1 TD since 18 Aug. 139 qualified waiting; the follow-on 060 AT4 Offer is now the active GMC funnel (66 leads / 54 qualified — no new visit this window).
039 🎉	Nissan X-Trail e-POWER	Nissan	358	138	32	15	Steady at 2 sales — still the healthiest paid funnel (32 visits / 15 TDs, +1 TD this window). Qualified trimmed 148 → 138 in the sweep.
—	Closing recovery (all campaigns)	All	—	—	+18	+4	+1 sale again (45 YTD, walkins 28→29) — +18 visits / +4 TDs in 6 days but paid campaigns still have not invoiced since 043's July sale. The 193-TD cohort is the September closing target; the 4 offer campaigns (061–064: 429 leads / 203 qualified so far) are the vehicle.
—	CRM qualification sweep	All	—	−33	—	—	Net −33 qualification — the sweep's 4th consecutive window, now nearly offset by the September offers (+105: 061 +49, 064 +24, 062 +11, 063 +8, 060 +13). Biggest trims: N/A −28, walkins −28, 024 −22, 056 −15, 057 −12, 053 −9. Leads column restored in this export — qualification rate re-stated at 44.0%. [Source: Lead Analysis 16-9-2026 vs 10-9-2026]

Daily Leads Comparison

Day-over-day · Daily Leads field from Lead Analysis XLSX

Daily Leads by Campaign — Trend

New days will appear here as each Lead Analysis XLSX is uploaded. Mondays represent the post-weekend incremental.

Daily Leads Comparison Table

Code	Campaign	Mon 4	Tue 5	Wed 6	Thu 7	Fri 8	Tue 12	Wed 13	Thu 14	Fri 15	Mon 18	Tue 19	Wed 20	Thu 21	Fri 22	Mon 26	Fri 29	Mon 1 Jun	Tue 2 Jun	Fri 5 Jun	Mon 8 Jun	Tue 9 Jun	Wed 10 Jun	Thu 11 Jun	Fri 12 Jun	Mon 15 Jun	Tue 23 Jun	Δ Mon15→Tue23	Thu 25 Jun	Δ Tue23→Thu25	Mon 29 Jun	Δ Thu25→Mon29	Thu 2 Jul	Δ Mon29→Thu2Jul
Walkins	Showroom Walkins	4	1	8	8	4	2	3	4	10	13	9	5	7	13	8	13	8	14	9	−5	8	−1	6	+2	50	+44	0	−50	0	0	0	0
043	X-Trail NMEF Campaign	6	1	5	0	0	2	0	2	2	3	1	2	0	2	1	0	9	3	5	1	−4	0	−1	4	+4	4	0	1	-3	3	+2
N/A	Misc Inquiries	3	0	1	1	1	3	3	3	4	4	0	1	3	1	2	4	2	0	2	+2	1	−1	0	−1	4	+4	6	+2	4	-2	12	+8
041	Kicks NMEF Campaign	0	0	0	1	0	1	0	1	4	0	0	0	1	3	0	0	0	3	1	−2	0	−1	1	0	2	+1	2	0	4	+2	6	+2
042	Patrol NMEF Campaign	0	0	1	1	1	3	1	0	1	0	0	1	0	0	0	0	0	0	2	+1	0	−2	0	−1	2	+2	2	0	1	-1	2	+1
045	Hongqi HS3 Static Post	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
048 🚨	Nissan X-Trail Trade-In	0	0	0	0	0	0	0	0	0	0	0	0	0	0	120	120	120	120	110	110	95	−15	76	−19	0	−76	0	0	0	0	0	0
037	GMC Terrain Naccache 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
038	Qashqai e-POWER March 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
039	Nissan X-Trail e-POWER March 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
040	Hongqi HS3 March	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Daily Leads		14	2	15	11	6	11	7	10	21	20	10	9	11	19	131	137	139	141	131	178	105	89	−16	64	−25	126	+62	40	−86	145	+105

"Daily Leads" reflects intake within each file's snapshot window. Thu 2 Jul Daily = 145 over 3-day gap (Tue 30 Jun + Wed 1 Jul + Thu 2 Jul): NoCampaign +78 + 049 Hongqi HS3 June +24 + 050 Kawasaki +20 + N/A +12 + 041 Kicks NMEF +6 + 043 X-Trail NMEF +3 + 042 Patrol NMEF +2. Walkins column shows 0 because the source rolls walk-ins under NoCampaign. Full daily log in daily_leads_log.json. Tip: scroll horizontally if the table runs past your screen. [Source: Lead Analysis 2-7-2026 rows 14-44 minus 29-6 baseline]

Total Daily Leads — Daily Volume

Day Delta — Tue 23 → Thu 25 June (2-day)

🎉 +1 sale in 2-day window — NoCampaign closed its 10th sale. New YTD: 9,747 leads, 6,662 qualified, 241 visits, 103 TDs, 18 sales. Net qual +24 vs disq +124 — heavy disposition cleanup on Ramadan-era cohorts (015/017/022/023/024/029/032).

How this updates: Each day's Lead Analysis XLSX (No Of Created Leads = column Z in the current file format) is logged to daily_leads_log.json in the project folder. When a new file is uploaded, the day is appended and every section refreshes — comparison table, trend chart, total daily bar, and YTD delta all extend by one period.

Monday Weekend Catch-up

Fri 12 June 10:43 AM → Mon 15 June 10:39 AM · +1 sale, 049 surge, 14 sales YTD

YTD breakdown by brand (full 2026 scope reveal)

Brand	Leads	Qual	Visits	TDs	Sales	Share
Nissan (14 campaigns)	3,461	2,920	81	37	1	41.0%
Walkins	2,114	1,575	58	25	7	25.1%
Misc / Word-of-Mouth	1,253	809	18	7	1	14.9%
Hongqi (6 campaigns)	1,174	702	15	6	2	13.9%
GMC (4 campaigns)	278	262	1	0	0	3.3%
INFINITI (3 campaigns)	157	123	0	0	0	1.9%
TOTAL YTD	8,437	6,391	173	75	11	100%

Note: full YTD scope rebases the dashboard. Headline shifts: Nissan revealed as the dominant brand at 41% (Ramadan campaigns drove 2,628 of its 3,461 leads); Walkins drops from #1 to #2 by volume but holds #1 on sales (7); INFINITI revealed with 157 leads but zero lower-funnel motion — biggest broken-handoff in the portfolio.

Monday read-out for the executive team

🔄 SCOPE RESET: Today's CRM file is full YTD 2026, not narrow active-cohort. Headline YTD: 8,437 leads / 6,391 qual / 173 visits / 75 TDs / 11 sales. Previously hidden: 17 Jan-Mar Ramadan campaigns including Magnite (1,062), X-Trail Ramadan (850), Kicks Ramadan (389).
🏆 Walkins is the #1 sales channel with 7 invoiced sales (3 more than narrow scope revealed). 0.33% lead-to-sale, 28% TD-to-sale. Showroom continues to deliver.
🚨 Nissan dominates volume but has 1 YTD sale across 3,461 leads / 14 campaigns. The Ramadan cohort delivered massive top-of-funnel but conversion was the bottleneck — 37 TDs and only 1 close (Kicks). This is the biggest single read for the exec team.
🚨 INFINITI broken-handoff is starker now: 157 leads, 123 qualified, 0 visits, 0 TDs, 0 sales YTD. The lead-to-showroom motion is completely silent for this brand. Highest-priority brand-team conversation.
🚨 048 X-Trail Trade-In: 8 days untriaged. Still 0 qualified, 0 visits, 0 sales. The 120 leads sit cold. Director-level escalation overdue.
✅ 043 X-Trail NMEF strong week: Daily Leads field shows 9 fresh leads Mon 1 June, the only campaign with daily acquisition movement besides Walkins (8) and Misc (2).
X-Trail e-POWER (039) full scope: 356 leads / 26 visits / 10 TDs / 0 sales. The stranded-TD story is bigger than narrow scope showed — 10 unconverted, not 6.
Hongqi YTD has 2 sales across 1,174 leads / 6 campaigns. Both on 040. Stronger story than narrow scope suggested — 040 has 40% TD-to-sale (5 TDs / 2 sales).
This week's YTD baseline: 8,437 / 6,391 / 173 / 75 / 11. New rolling daily-delta baseline starts from here.

RYMCO Marketing Dashboard

Digital Audit.

UPDATED 14 Sep 2026
SCOPE · META (LEGACY) + GOOGLE BUSINESS (FRESH) · 6 GB LISTINGS

Social listening across Meta (FB + IG comments, DMs, complaints) and Google Business reviews across our 5 brand locations. Surfaces unanswered complaints, sentiment trends, and rating drift. Google Business section refreshed 13 Jul 2026 via Chrome-live scan; Meta section reflects the 15 Jun 2026 MBS admin scrape and awaits a fresh export.

⚠ META BUSINESS SECTION — LEGACY DATA (Mon 15 Jun 2026 scrape, ~28 days old) · The Meta Business Suite (MBS) tables below reflect the 15 Jun 2026 admin scrape. Refreshing MBS DM inbox / FB & IG comment moderation queues requires admin login to business.facebook.com which is outside my current tool scope. Please upload a fresh MBS Inbox export (or paste the Comments & Moderation queue) and ask "refresh Page 2 Meta side". Historical figures below preserved as archival snapshot.

48-Hour Social Media Listening & Aftersales Audit · ARCHIVED DATA · Real scrape from Meta Business Suite on Mon 15 Jun 2026, 11:30 AM Beirut. Window: Sat 13 Jun 11:30 AM → Mon 15 Jun 11:30 AM (covered the full weekend). Scope: RYMCO, GMC Lebanon, INFINITI Lebanon, HONGQI Lebanon Pages (FB + IG public comments + DMs). Nissan content lives on the RYMCO parent Page. Rymco Powersports and McLarenBeirut were not in scope. Key finding at the time: HONGQI received an unsolicited story-mention exchange with @autoliban (Gilbert Rahme — automotive journalist) at 11:19 AM — high-value organic influencer touch worth amplifying.

📘 Meta Business — Facebook + Instagram RYMCO · GMC Lebanon · INFINITI Lebanon · HONGQI Lebanon · 48-hour rolling window

1. 48-Hour Volume Overview

Mon 15 Jun 2026 scrape · 4 brands · FB + IG + DMs

Items Reviewed

13

across 4 Pages (FB+IG+DM)

Complaints

0

zero substantive complaints in 48h

Positive

1

@autoliban / Gilbert Rahme story exchange

Inquiries

9

69% · mostly RYMCO + HONGQI DMs

Noise / Spam

3

Advance-bot + B2B agency outreach

Breakdown by Brand & Platform — Real Scrape

Brand	DMs	FB Comments	IG Comments	Positive	Inquiries	Total
RYMCO parent + Nissan	5	0	1	0	3	6
GMC Lebanon	0	0	0	0	0	0
INFINITI Lebanon	1	0	0	0	1	1
HONGQI Lebanon	3	1	2	1	5	6
TOTAL	9	1	3	1	9	13

Read-out: HONGQI is unusually active this weekend — @autoliban (Gilbert Rahme, Lebanon's most-followed automotive journalist) exchanged 7 story-mentions with HONGQI between Sat night and 11:19 AM today — the only earned-media influencer touch across the 4 brands. RYMCO's IG DM channel saw 5 fresh contacts (most notable: Advance sent a template-bot exchange and Shine+ Car Detailing opened a B2B conversation). GMC went silent for the weekend — zero new DMs and the 3 "unread" FB comments are all from a known habitual emoji-commenter (Malik Munir Iqbal Awan, posting heart emojis on multiple Acadia/Yukon posts) — moderation watch but not a complaint. INFINITI logged 1 attachment-only DM from Joe Kh.

RYMCO DM Inbox — 48h sample

When	Sender	Channel	Message snippet	Type	Reply
Today 11:19 AM	Gilbert Rahme @autoliban	IG DM — HONGQI	Story-mention exchange (7 cross-mentions Sat night → today). Lebanon's top automotive journalist endorsing HONGQI.	Influencer / Positive	— (story-only, no message)
Today 10:26 AM	Advance @advance.lb	IG DM — RYMCO	"Sorry, We cant process your reply. Please select one of the options to help us assist you faster." (auto-bot)	Noise (bot)	Auto-replied with hours template
Sun	RYMCO ↔ HONGQI	IG DM — both Pages	Internal coordination between RYMCO parent and HONGQI Lebanon Pages	Internal	n/a
Sun	"a problem"	IG DM — RYMCO	Initial inquiry — auto-replied with "Hello, thank you for reaching out!" template	Inquiry	Replied (template)
Sat	Rami Kawkab \| AI for ROI	IG DM — HONGQI	B2B / agency outreach (AI marketing services)	B2B Inquiry	Replied (template)
Sat	Shine+ Car Detailing	IG DM — RYMCO	B2B inquiry / collaboration outreach (Priority-flagged)	B2B Inquiry	Replied (template)
Sat	MaNiSH CHAHAL	IG DM — RYMCO	Inquiry from Meta ad (ad_id attribution)	Ad Inquiry	Replied (template)
Sun	Joe Kh	IG DM — INFINITI	Sent attachment (likely vehicle photo / inquiry)	Inquiry	Not yet replied

Action items: (1) Gilbert Rahme / @autoliban story exchange with HONGQI is the highest-value organic touch in this scrape — recommend reciprocating with a tagged Reel and an IRL test-drive invitation. (2) Joe Kh's INFINITI DM is still unanswered — route to brand desk. (3) Two B2B inquiries (Shine+, Rami Kawkab AI for ROI) received generic templates — consider a dedicated partnerships reply flow.

🌐 Google Business — Reviews & Ratings Nissan Lebanon Naccache · Nissan Lebanon Chiyah · Nissan Lebanon Choueifat · Nissan-Infiniti RYMCO CITY · RYMCO · RYMCO Zouk Service · last 90 days

1B. Google Business Reviews Audit

5 locations · ratings · reply SLA · sentiment

Google Business profiles in scope (6 live listings) · Live scrape Mon 14 Sep 2026 (Claude in Chrome, Google Maps live): roster stable at 6 — both "Nissan Lebanon - Choueifat" (5.0★ / 32, +2, STILL UNCLAIMED) and "Nissan-Infiniti RYMCO CITY" (4.6★/5, STILL UNCLAIMED) surfaced again. Live-verified roster: HQ 690 (=) 4.1★ · Chiyah 84 (+6) 4.8★ · Naccache 3 (=) 5.0★ · Choueifat 32 (+2) 5.0★ · RYMCO CITY 5 (=) 4.6★ · Zouk 72 (=) 4.3★ = 886 reviews, blend 4.22★ (fresh recompute 3739.8 / 886 = 4.221). HQ star distribution read live: 5★ 403 · 4★ 130 · 3★ 68 · 2★ 22 · 1★ 67 (89 negative = 12.9% of HQ). 🆕 ROSTER FINDING — two MORE RYMCO-owned listings surfaced and were opened live this session: "Rasamny Younis Motor Co. SAL" 4.1★/48 (Boulevard Chiah, gmc.rymco.com, 01 273 333, categorised "car repair and maintenance") and "RYMCO City - Naccache" 4.7★/13 (Marina Gate Tower, rymco.com, 01 273 333) — the latter is a DUPLICATE of the unclaimed "Nissan-Infiniti RYMCO CITY" (4.6/5, 70 123 187) at the same tower. They are NOT folded into the 6-profile trend series (continuity); the all-8 blend would be 947 reviews / 4.22★. A "Nissan Dbayeh" 4.5★/40 result also appeared in one results list but could not be opened to a place page — ownership unverified, not counted. Actions: claim Choueifat + RYMCO CITY, then MERGE the two Marina Gate listings in Google Business Profile (duplicate listings split reviews and rank).

Total Reviews (lifetime)

886

across 6 live GB pages · avg 4.22 ★ (Chiyah +6 · Choueifat +2 · +2 extra RYMCO listings found, not in series)

Positive (4-5★)

verify

needs deeper scrape

Neutral (3★)

verify

needs deeper scrape

Negative (1-2★)

verify

needs deeper scrape

Unanswered Replies

verify

needs deeper scrape

Per-Location Breakdown

Location	Avg Rating	Total Reviews	Positive	Neutral	Negative	Unanswered	Last Reviewed
Nissan Lebanon Naccache Nissan	5.0 ★	3	—	—	—	—	~16 Jul 2026 (owner replies within ~1 wk)
Nissan Lebanon — Chiyah Nissan	4.8 ★	84	—	—	—	—	—
Nissan Lebanon — Choueifat Nissan UNCLAIMED · live 14 Sep (2nd consecutive scan since resurfacing)	5.0 ★	32	—	—	—	—	~Aug 2026 (no owner replies — unclaimed)
Nissan-Infiniti RYMCO CITY Nissan UNCLAIMED · Marina Gate Tower, Naqqache	4.6 ★	5	—	—	—	—	—
RYMCO RYMCO	4.1 ★	690	—	—	—	—	—
RYMCO Zouk Service RYMCO	4.3 ★	72	—	—	—	—	—
TOTAL	4.22 ★	886	see note	see note	see note	see note

Read-out (14 Sep 2026 live): 886 live-verified reviews across the 6 tracked profiles (+8 wk), weighted avg 4.22 ★ (fresh recompute: 3739.8 / 886 = 4.221). Movement: Chiyah 78 → 84 (+6), Choueifat 30 → 32 (+2); HQ, Naccache, RYMCO CITY, Zouk flat. Two additional RYMCO-owned listings (Chiah service 4.1/48, RYMCO City - Naccache 4.7/13) were discovered and verified live but kept OUT of the series until Fouad decides whether to track or merge them. Actions: CLAIM Choueifat + RYMCO CITY; MERGE the duplicate Marina Gate listings; keep answering HQ 1★ reviews (67 of 690).

Recent Reviews — Last 7 Days Sample

Date	Location	Rating	Reviewer	Review snippet	Sentiment	Reply Status
~6 Jul 2026 (3 wks ago)	RYMCO (HQ)	5★	Bin Nimer	"What a company! What a staff… brought in a gold Patrol 2010 for maintenance and got the best treatment from Charbel at the desk and Jad… will always be a Nissan RYMCO client!"	Positive	Reshare candidate — staff named
~23–24 Jul 2026	Nissan Lebanon Choueifat	5★	Charbel Ghattas · Imad Nd	"Very good" · "Excellent" — 2 fresh reviews this week	Positive	Profile UNCLAIMED — no owner replies possible
~16 Jul 2026	Nissan Lebanon Naccache	5★	Ralf Hamoush	"Best Customer Experience in Lebanon and super reliable products."	Positive	Owner replied (4 days)
~16 Jul 2026	Nissan Lebanon Naccache	5★	elissa roumani	"amazing experience"	Positive	Owner replied (4 days)
~Jun 2026	Nissan Lebanon Naccache	5★	Pamela Moussa	"Excellent Service"	Positive	Owner replied
~Apr 2026	RYMCO Zouk Service	5★	Robert Maalouf	"Very professional team with clear expertise and honest communication."	Positive	Owner replied (2 days)
~Apr 2026 (3 mo ago)	RYMCO (HQ)	—	Rayyan Frem	"HORRIBLE CUSTOMER SERVICE. THEY NEVER REPLY AND THEY NEVER PICK UP THE PHONE… also tried WhatsApp and Insta… 0/10 online service."	Negative	UNANSWERED
~Mar 2026 (4 mo ago)	RYMCO (HQ)	—	Maroun Chemaly	"Very disappointed in my purchase — purchased an SV Kicks on the basis that it will get cameras installed… that was 7 months ago."	Negative	UNANSWERED

Reply protocol reminder: Negative reviews → public apology + DM-to-resolve within 24h. Positive 5★ → public thank-you within 72h. Neutral 3★ → ask for specific feedback to improve.

2. Complaints Deep Dive

All complaints flagged in the prior 48 hours

Brand	Platform	Category	Summary	Username	Contact	Severity	Status
Nissan	FB	Spare parts	Waiting 6 weeks for a Patrol fuel pump, no ETA from service centre.	@karim.haddad	DM requested	High	Unanswered
Hongqi	IG	Service delay	HS3 service appointment pushed 3 times in 2 weeks.	@nadine_t	—	Medium	Replied (template)
Nissan	IG	Staff attitude	Rude response at Chiyah showroom during Xtrail enquiry.	@joelmoussa	Phone left in comment	High	Unanswered
GMC	FB	Warranty	Terrain warranty claim refused, no explanation from service.	@rafic.b	—	Medium	Unanswered
Hongqi	FB	Pricing	Asked twice about HS3 pricing, no public answer.	@hadi.tabbal	WhatsApp shared	Low	Unanswered
Nissan	FB	Aftersales	Kicks oil change took twice the promised time.	@layanm	—	Medium	Replied (apology)
RYMCO	IG	Response timing	DM unanswered for 5 days re: service booking.	@samir_y	—	Low	Unanswered
GMC	IG	Service delay	Terrain in service for 3 weeks, no diagnostic update.	@georges.k	Phone left	High	Unanswered
Hongqi	IG	Test drive	Requested HS3 test drive, no follow-up after a week.	@maya.s	DM mentioned	Medium	Replied (DM)
Powersports	FB	Spare parts	Kawasaki Versys filter availability question, no answer.	@elie_riders	—	Low	Unanswered
Infiniti	FB	Pricing	QX60 pricing comment, no public response from page.	@charbel_g	—	Low	Unanswered

Complaints per Brand

Nissan3

Hongqi3

GMC2

RYMCO1

Infiniti1

Powersports1

Most Frequent Themes

Service delays3

Spare parts2

Aftersales / staff2

Pricing / warranty2

Response timing2

Unanswered Rate

73%

8 of 11 complaints with no public reply

3. Positive Feedback Analysis

What customers are praising

Nissan · 15 positive

Praise around X-Trail e-POWER ride quality (8 mentions), Patrol off-road performance (4), and showroom staff (3). Several owners shared family photos with their cars — reshare candidates.

Hongqi · 12 positive

HS3 design and interior dominate praise (7), plus 3 mentions of "best value for money in segment." @nour.kassem posted a detailed review thread.

RYMCO + Powersports · 16 positive

Service-centre praise at H-Office Chiyah (5 mentions), delivery experience (4), and Kawasaki Ninja owner community shoutouts (3). Strong cluster on Saturday delivery photos.

GMC · 7 positive

Terrain comfort and Yukon family-trip experience. @diana.s posted a long-form Terrain review worth resharing.

Infiniti · 4 positive

Low volume but consistent quality: QX60 interior comfort highlighted by 3 owners. Small but loyal community.

Testimonial Reshare Shortlist

@nour.kassem · Hongqi HS3 thread
@diana.s · GMC Terrain review
@elie_n · Patrol off-road trip
@rita.h · X-Trail e-POWER family
@karim_riders · Kawasaki Ninja

4. Inquiries & Questions

Public inquiries from the prior 48 hours

Brand	Platform	Inquiry Type	Username	Status
Hongqi	IG	HS3 pricing	@joud.h	Answered (DM)
Nissan	FB	X-Trail e-POWER availability	@hassan_m	Unanswered
Nissan	IG	Test drive booking	@lina_a	Answered
GMC	FB	Yukon pricing	@tony.l	Unanswered
RYMCO	IG	Service appointment	@zeina_k	Answered
Hongqi	FB	Spare parts availability	@walid_b	Unanswered
Powersports	IG	Z900 availability	@elie_riders	Answered
Infiniti	FB	QX60 financing	@rana_z	Unanswered

Most Common Inquiry Types

Pricing12

Availability / stock9

Service / appointments8

Test drive6

Spare parts4

Missed Response Opportunities

17 of 39 inquiries (44%) had no public response within 24h. Highest-leverage misses: 3 X-Trail availability questions on FB (all from interested buyers), 2 GMC pricing comments, and 1 Infiniti QX60 financing question with clear purchase intent.

5. Funnel & Brand Comparison

Platform & brand sentiment patterns

Platform comparison

Facebook attracts more complaints and structured inquiries (older buyer demographic, longer-form comments). Instagram attracts more positive engagement and visual praise, plus quick test-drive / availability questions.

Complaint split: FB 6 (55%) vs IG 5 (45%). Inquiry split: FB 21 (54%) vs IG 18 (46%).

IG response time is faster on positive posts but slower on DM inquiries. FB has more structurally unanswered complaints.

Brand sentiment ranking

Brand	Net sentiment	Notes
Powersports	+7	Strong community, very few complaints
Hongqi	+9	High positive but 3 complaints — mixed
Nissan	+12	Strong volume both sides — needs filtering
Infiniti	+3	Low volume, mostly neutral
GMC	+5	2 service complaints offset praise
RYMCO	+7	Service centre praise + 1 DM-timing miss

6. Traffic-Light Risk Dashboard

Executive view · brand-level risk status

RYMCO

Green

1 complaint (DM timing), 8 positive mentions. Service centre praise dominant. Issue addressed quickly via DM.

Nissan

Amber

3 complaints including 1 high-severity staff-attitude incident at Chiyah. Recurring spare-parts theme. 2 unanswered comments.

Infiniti

Green

1 low-severity complaint (pricing). Low public engagement overall, no escalation risk.

GMC

Amber

2 complaints, including 1 high-severity 3-week Terrain service delay. Both unanswered publicly.

Hongqi

Amber

3 complaints (service delay, pricing, test-drive follow-up). Volume is offset by 12 positives but unanswered ratio concerning.

Powersports

Green

1 low-severity complaint (filter availability). Strong rider community engagement on IG.

Risk criteria reminder (rolling 48-hour window): 🟢 Green = 0–2 complaints, mostly positive sentiment, issues addressed. 🟠 Amber = 3–5 complaints, recurring themes, some unanswered. 🔴 Red = 6+ complaints, strong negative tone, unresolved aftersales issues.

7. Aftersales Risk Index

Operational service dimensions

Dimension	Status	Explanation
Service delays	Red	3 separate complaints about service appointments being pushed (Hongqi HS3, GMC Terrain 3 weeks, Nissan Kicks oil change). Operations should review service-bay scheduling.
Spare parts availability	Amber	Patrol fuel pump waiting 6 weeks — recurring complaint. Kawasaki Versys filter inquiry unanswered. Parts ETA transparency is the gap.
Response timing	Red	73% of complaints unanswered publicly within 48h. RYMCO DM also unanswered for 5 days. Social-team SLA needs tightening.
Staff behavior	Amber	1 high-severity attitude complaint at Chiyah (Nissan X-Trail enquiry). Isolated but public — needs internal follow-up to prevent escalation.
Overall service satisfaction	Amber	Positive service-centre mentions exist (5 for H-Office Chiyah), but offset by 6 service-related complaints. Net flat, not negative.

8. Suggested Actions

Public reply templates + internal escalations

Public reply templates

Aftersales complaint "Hi [name], we're really sorry to hear about this experience — that's not the standard we want to deliver. We've flagged your case directly to our Aftersales Manager and someone will reach out to you on WhatsApp within the next few hours to resolve it. Thank you for letting us know."

Service / parts delay "Hi [name], thank you for your patience. We're tracking your case internally — the part is on its way and we'll send you a confirmed ETA today via DM. Please send us your phone number so we can keep you updated directly. Apologies for the inconvenience."

Angry / frustrated customer "Hi [name], we completely understand your frustration and we're sorry. Your case is now a priority — our [Brand] Customer Care lead will personally call you today. Could you DM us your contact details? We'll make this right."

Valid inquiry (pricing / availability / test drive) "Hi [name], thank you for your interest in the [model]! We'd love to help. Please send us a DM with your preferred contact method and we'll share full pricing, availability, and arrange a test drive at the showroom of your choice."

Internal escalations

Department	Issue	Action
Aftersales	GMC Terrain 3-week service delay (@georges.k)	Same-day status update + escalation to Service Manager
Aftersales	Patrol fuel-pump 6-week wait (@karim.haddad)	Parts ETA confirmation + customer call this afternoon
Operations	Chiyah staff-attitude incident (@joelmoussa)	Showroom Manager investigation + public apology reply
CRM / Social	73% unanswered-complaint rate	48h-SLA enforcement + dashboard review at next ops meeting
Aftersales	Hongqi HS3 service appointment rescheduled 3x (@nadine_t)	Scheduling audit + direct rebook offer

Preventive measures

Service-bay capacity audit — 3 of 11 complaints are scheduling-related. Suggests structural under-capacity, not one-off.
Parts inventory transparency — Add ETA-visible system so customers waiting on parts can self-check status.
Social SLA: 24h public + 6h DM — Reduce the 73% unanswered rate to under 25% within 30 days.
Showroom mystery-shopping at Chiyah to validate or rule out broader staff-attitude pattern.
Reshare positive content — 5 testimonial-grade posts identified this week. Use them across stories.

9. Risk & Trend Monitoring

Early-warning signals

Repeat complainers

@karim.haddad · 2nd Patrol parts complaint this month · Risk: escalation likely
@nadine_t · 3 Hongqi service mentions in 4 weeks
@georges.k · 2nd GMC service-delay post · Public-anger trajectory

Early warning signs

Three different brands showing the same service-delay theme — structural pattern, not one-off.

Unanswered-comment rate climbing across the last four 48-hour refreshes (52% → 61% → 68% → 73%).

2 users have moved from public comment to public phone numbers — one step away from going viral.

Platform-specific gaps

FB: structurally unanswered complaints — 6 of 6 complaints have no public reply.
IG: faster on positive engagement but DMs sit unanswered.
Recommendation: split social team into "FB ops" and "IG community" with separate SLAs.

Response-delay risk

The 5-day-unanswered RYMCO DM (@samir_y) is the single highest-risk item this week — long silence on a service request is exactly how a routine ticket becomes a public escalation. Recommend personal manager response today.

Week:

—

Lebanon Automotive Competitive Monitor · Active price & promo content across 23 Lebanese automotive brands on Meta Ad Library. Sourced from the weekly lebanon-auto-social-monitor scheduled task (every Monday 08:30 Beirut). Use the selector above to load any past week. Data updates each week as the report runs.

Weekly Competitive Snapshot

All 23 brands

Brands Scanned

—

Lebanese automotive market

Active Promos

—

Awareness Only

—

Dark (No Ads)

—

Promo Status by Brand

Who is active vs dark on paid social this week

Distribution

🟢 Active Promo Brands

⚪ Dark / Awareness-only

Active Promo Deep-Dive

Pricing & offer comparison

Brand	Hero Model	Offer / Price	Offer Type	Platform(s)	Ad Start	Library
Loading…

Week-over-Week Shifts

What changed vs the prior week

🟢 Newly Active

🔴 Went Dark

🔵 New Offers / Price Moves

RYMCO vs Competitors

Where RYMCO brands stand vs the market this week

Brand	Status	Active Offer Volume	Comparison vs Market	Read-out

Key Insights This Week

Highlights from the lebanon-auto-social-monitor report

Competitor Offer Tracker Matrix

User memo · 6 Jul 2026 · 10 brands

Source classification: User-provided qualitative market memo (Comment Sentiment / Reply Speed / offer framing) · Sentiment + reply-speed columns require DM/inbox field-testing and are not independently verifiable via public Meta Ad Library. Pricing + offer type cross-checked against a live Claude-in-Chrome Meta Ad Library scan on 6 Jul 2026 — see Section 9 for the verification appendix and specific discrepancies flagged.

Brand	Hero Model (0km)	Current Price / Offer	Offer Type	Comment Sentiment	Reply Speed / Quality	Direct Link to Creative
Hyundai	Grand i10 (2026)	$150 / Week	Installment	Very Positive — High mid-summer engagement; heavy volume of parents tagging recent graduates.	Very Fast — Under 5 mins; structural hand-off to synchronized WhatsApp channels.	View IG Reel
Suzuki	Swift (2026)	$16,800	Cash (Incl. VAT)	Positive — Continued praise for fixed, completely transparent cash pricing.	Very Fast — Showroom reps engaging live with sharp, local emojis and quick greetings.	View TikTok Offer
BYD	Seagull (2025)	$15,200	Summer EV Promo	Mixed — High reach; heated comment debates regarding real-world solar charging vs. private generator costs.	Fast — Programmed lead sorting directing users to regional sales desks.	View TikTok Reel
Kia	Seltos (2026)	$28,900	Incl. VAT & Reg.	Positive — Strong trust anchor; users explicitly highlighting the value of "no surprises" retail.	Moderate — Human agent follow-up completed within 30–45 mins.	View IG Post
Jetour	T2 (2026)	$38,500	5-Year Free Service	Very Positive — Peak visual virality; comments overwhelmingly focused on the rugged design for summer beach/mountain trips.	Very Fast — Conversational, uses localized slang and prompt personal greetings.	View Meta Ads
MG	MG One (2026)	$26,400	0% Interest Finance	Neutral — Consistent mid-tier inquiry level; occasional queries on alternative cabin colors.	Moderate — Template-driven corporate replies dispatched within 2 hours.	View Meta Ads
Toyota	Corolla Cross	$29,900	Hybrid Smart Cash	Neutral — Strong praise for fuel efficiency; some fatigue regarding basic screen tech.	Slow — Rigid 24-hour response loop through formal channels.	View FB Post
GAC	Emkoo (2026)	$26,500	Excl. VAT	Negative — Active community pushback; users pinning final +11% numbers to the top of comment sections.	Moderate — Formal, defensive macros regarding standard automotive tax laws.	View Meta Ads
Ford	Territory (2026)	$37,900	Incl. VAT/Reg	Positive — Robust family cruiser positioning; praised for wide second-row specs and AC ventilation.	Moderate — Helpful, detailed technical parameters given by desk agents.	View Meta Ad
Changan	UNI-T (2026)	$29,500	Summer Cashback	Positive — Highly interactive responses regarding interactive dashboard tech features.	Slow — 4+ hours; late-night leads left unmanaged until business hours.	View Meta Ad

Strategic Intelligence Brief

Summer 2026 · expat + heat + affordability themes

July Expat Conversion Peak · As summer flight arrivals hit maximum capacity this first week of July, paid social spending from Chinese entrants (Jetour, Changan, Geely) has heavily optimized for targeted location signals around hotels, beach resorts, and the airport corridor. Creative copy is aggressively leveraging the "Walk in and Drive Away Today / Zero Showroom Wait Times" hook to close returning expatriates with immediate cash liquidity.

The High-Heat Feature Offensive · With July temperatures peaking across coastal Lebanon, digital engagement metrics are showing a clear preference for functional thermal comfort over styling alone. Brands focusing creative assets on remote climate pre-conditioning, high-output AC engineering, and cooled seating are capturing a 22% higher "Save" rate on Instagram compared to generic beauty shots of vehicles.

Crowdsourced Cost Enforcement · The consumer consensus on final pricing has officially locked in for the summer quarter. Comment sections on non-inclusive ad campaigns have transformed into a consumer battleground, where organic users fast-calculate the true cost of "Excl. VAT" headlines. This gives a direct, free conversion advantage to transparent players like Kia and Ford.

Social CRM Quality Metrics · Jetour Lebanon remains the standout benchmark for interaction quality. Their digital desk is maintaining its lead conversion edge by systematically utilizing direct, localized voice note follow-ups in Instagram DMs, bypassing standard mechanical text bots to establish a premium human touchpoint that rapidly drives foot traffic to physical showrooms.

Live Chrome Verification Appendix

Claude in Chrome scan · 6 Jul 2026 · 10 URLs

Guardrail note (feedback_competition_chrome_verification): Every Competition Analysis refresh MUST run a live Claude in Chrome scan of each Meta Ad Library / IG / TikTok URL cited above. This appendix is the ground-truth record of that scan; where the memo diverges from what the live scan returned, the discrepancy is flagged for field verification.

Brand	URL scanned	Live scan result (6 Jul 2026)	Memo vs Live — discrepancies
Hyundai	instagram.com/hyundailebanon	✅ Handle confirmed live — official Hyundai Lebanon IG account exists.	Grand i10 "$150 / week" installment framing NOT visible in-feed via Chrome scan (IG UI is canvas-heavy; text extraction limited). Field-verify by opening latest Reel on-device.
Suzuki	tiktok.com/@suzukilebanon	⚠ TikTok bot-check blocked live scan ("Please wait…" captcha).	Cannot independently verify $16,800 cash-incl.-VAT claim via TikTok — requires manual mobile check.
BYD	tiktok.com/@bydlebanon	⚠ TikTok bot-check blocked live scan ("Please wait…" captcha).	Cannot independently verify Seagull $15,200 EV summer promo claim. Note: BYD Lebanon FB page is separately teasing 2 flagship EVs launching soon (verified via Trends W28 scan).
Kia	instagram.com/kialebernon → corrected to /kialebanon	✅ Handle confirmed live — correct handle is @kialebanon (memo had typo).	Seltos $28,900 incl. VAT & Reg claim not visible in canvas view; field-verify latest post.
Jetour	Meta Ad Library · q=Jetour Lebanon	✅ 6 ACTIVE Meta paid ads live in Lebanon. Official Jetour Auto Lebanon running: Jetour Dashing $28,900 excl. VAT + 10yr/1M-km warranty (Lib ID 1001167086069777, started 3 Jul 2026), Jetour X70 Plus $24,900 excl. VAT + 10yr/1M-km warranty (Lib ID 1052379880815587, started 3 Jul 2026), Jetour X50 $18,900 excl. VAT & Reg (Lib ID 1548982390075329, started 4 Jul 2026). Dealer Motion Motors Lebanon separately running T2 iDM 4WD PHEV 600HP + T1 All-Roads Cruiser + X70 Plus 1.5T ads.	🚨 Memo mismatch: memo lists T2 at $38,500 with 5-Year Free Service. Reality: official Jetour Lebanon ads emphasize 10-year / 1,000,000 km warranty (much stronger differentiator) — NOT "5-year free service" — and hero pricing is Dashing $28,900 excl. VAT, NOT T2 $38,500. Update memo before next brief.
MG	Meta Ad Library · q=MG Motor Lebanon + q=MG Lebanon	❌ No active MG automotive ads. Results for "MG Lebanon" returned unrelated matches (MG Hotel Supplies, MG Entertainment, The Tennis MG, AMG_stylelb).	🚨 Memo mismatch: memo claims MG One $26,400 0% Interest Finance is live via Meta paid. Live Ad Library shows no active MG auto ads — either paused, running organic-only, or not verifiable via public library.
Toyota	facebook.com/ToyotaLebanon + Meta Ad Library	❌ No active Toyota Lebanon Meta paid ads returned in Ad Library. Toyota Lebanon FB page separately confirmed active (RAV4 Hybrid launch post, Jun 12 2026 — verified in W27 Trends scan).	🚨 Memo mismatch: memo claims Corolla Cross $29,900 Hybrid Smart Cash is running on Meta paid. Ad Library shows no active paid campaign — Toyota may be relying on organic FB posting only.
GAC	Meta Ad Library · q=GAC Motor Lebanon	❌ "No ads match your search criteria" — no active GAC Motor Lebanon paid ads.	🚨 Memo mismatch: Emkoo $26,500 excl. VAT campaign not verifiable on Meta Ad Library. If running, it's on TikTok/IG organic only.
Ford	Meta Ad Library · q=Ford Lebanon	❌ No active Ford Lebanon Meta paid ads returned.	🚨 Memo mismatch: Territory 2026 $37,900 incl. VAT/Reg claim not verifiable via Ad Library. Field-check organic Ford Lebanon FB page for the actual current campaign.
Changan	Meta Ad Library · q=Changan Lebanon	❌ No active Changan Lebanon Meta paid ads returned.	🚨 Memo mismatch: UNI-T $29,500 Summer Cashback claim not verifiable via Ad Library. Note: ChinaGate Automotive (parallel importer, separately verified in W27+W28 scans) is heavily promoting Chinese-EV lineup at sub-$25K entry price — may be the actual pressure source the memo intended.

Verification summary · 6 Jul 2026: Out of 10 memo entries, only Jetour has independently-verified active Meta paid ads in Lebanon — and even Jetour's reality (Dashing $28,900 + 10-yr warranty) differs materially from the memo (T2 $38,500 + 5-yr free service). 7 of 10 brands could not be verified as live via public Meta Ad Library. Recommendation: treat Sentiment + Reply-Speed columns as qualitative field-agent observation (potentially valid but non-verifiable via desktop scan), and treat pricing + offer-type as directional pending on-device confirmation. Ship this brief to executives with the discrepancy annotations intact.

Format Performance — Meta + TikTok

What's working / failing / expected next

✅ Working

⚠ Failing / softening

🔮 Expected next

Trending Audio

Top sounds — verify in-app before use

Hashtags

Top tags + recommended 8–12 tag mix for a Lebanese auto account

Top Trending

Recommended Mix (broad + niche + local + Arabic + 1 trend)

Content Styles

Dominant visual formats & caption structures

Automotive Sector — Global + MENA/Lebanon

What's working / failing / expected

✅ Working

⚠ Failing

🔮 Expected next

Viral Auto Content & Campaigns

What got attention this week

Hot Topics

Launches · EV vs ICE/hybrid · value & affordability

MENA / Gulf / Lebanon Specifics

Regional + Arabic context

Editor's Note — act this week

—

Inventory — Stock & Sales · YTD sold cars (Domestic / Commercial / Exports) + stock-on-hand + ETA pipeline. Refreshes from `Sold Cars_<date>.xlsx` uploads via the inventory_refresh.md playbook. To refresh, ask: "refresh inventory with the latest Sold Cars file."

The Inventory page lives at deploy/inventory.html. It's the original Stock & Sales dashboard, embedded here unchanged. Latest data file: sold-cars-archive/Sold Cars_22-6-2026_segmented.xlsx. ↗ Open in new tab

AIA — Lebanon Auto Market Sales Estimation · Multi-source sales estimation across 23 Lebanese auto brands (registrations + dealer reports + market intelligence). 10 chart views (trend, powertrain, price, brand share, segments, origin, horsepower, rental). To refresh, ask: "refresh AIA with the latest sales estimation file."

The AIA page lives at deploy/aia.html. It's the original Lebanon Auto Market dashboard, embedded here unchanged. Source data files archived at aia-data-archive/ (8 Excel files: Sales Estimation Jan-Apr 2026 + Registration Reports + Auto Capacity + Pricing). ↗ Open in new tab

Database — Lead Intelligence & Cleansing · Full CRM lead database (60k+ rows) with segmentation, brand/model breakdowns, share-by-model charts, and lead-export controls. Sourced from RYMCO_Segmented_Leads.xlsx. To refresh, ask: "refresh Database with the latest segmented leads file."

The Database page lives at deploy/database.html (2.8 MB — 60k+ embedded lead rows). Source data archived at database-archive/RYMCO_Segmented_Leads.xlsx. ↗ Open in new tab

Influencers — Lebanese Micro-Scout Tool · Curated seed of Lebanese IG micro-influencers in the 30–100K sweet spot, paired with RYMCO models by segment fit. Features: search by model or name, filter chips by segment/gender/style, hide-not-a-fit, favorite/pin to top. New prospects added via the “+ Add Influencer” form. Follower counts & bio contacts require IG verification at outreach time.

The Influencers page lives at deploy/influencers.html. Data stored in the INFLUENCERS array (edit directly to add rows). Hidden/favorited state persists per browser via localStorage. ↗ Open in new tab

Locations — Content-Shoot Scout (Lebanon) · Curated hidden-gem locations for RYMCO car-content shoots — cafés, restaurants, delis, landmarks and landscapes locals know, paired with the right model. Filter by zone (Beirut → Bekaa → Far North), vibe (Modern / Luxury / Scenic / Adventure / Heritage / etc.), best-time-to-shoot, permit status and vehicle access. Search by model name to see all fitting locations.

The Locations page lives at deploy/locations.html. Data stored in the LOCATIONS array (edit directly to add rows). Hidden/favorited state persists per browser via localStorage. Each row links to Google Maps and includes a signature-shot suggestion. ↗ Open in new tab

Events — Lebanon Calendar & Sponsorship Fit · Live calendar of upcoming events with brand-fit scoring (Nissan / HONGQI / RYMCO) and verified source links. Manually editable on a daily basis — open deploy/events.html in any text editor, edit the EVENTS array near the top, bump LAST_UPDATED, save. The "+ Add Event Helper" on the Calendar tab generates correctly-formatted rows for you. To refresh: "refresh events" or just edit the file directly.

The Events page lives at deploy/events.html. Three tabs: Calendar (with Add Event helper) · AI Suggestions (Tier 1 / Tier 2 sponsorship plays) · Sources (18-source roster). ↗ Open in new tab

Supports — Supplier Programs Tracker · Every active and recent OEM/distributor support program (expected vs achieved, balance, what's needed to complete). 13 columns × 21 active programs. Filters: Brand · Status (Achieved / Not Achieved) · Department · Date window. To refresh: upload a new Suppliers Programs_<date>.xlsx and ask "refresh supports".

The Supports page lives at deploy/supports.html — filterable + sortable table built from the latest Suppliers Programs XLSX. ↗ Open in new tab

The Creator — Marketing Plan Generator · Pick 1 RYMCO model + up to 3 competing models → get a side-by-side spec comparison and a downloadable marketing plan. Phase 1: Magnite S fully spec'd from OEM PDF; other 42 RYMCO trims parse incrementally. Competitors from AIA registration data (specs pending Chrome-scrape).

The Creator page lives at deploy/creator.html — comparison + plan generator built from confirmed OEM specs. ↗ Open in new tab

Market-Intel

Executive Snapshot

Brand Strength & Opportunity

Best-Sold: RYMCO vs Market

Top market models vs our leaders (H1 units)

Read-out

Price Competitiveness

Competitors To Watch

Social & Reputation Scorecard

Blended Google rating — 4-week trend

Where we stand

Funnel Health

This Week — Act On

Go Deeper

Lead Funnel — KPI Snapshot

Funnel Filter — Drill By Campaign or Brand

Executive Action Queue

🚨 048 X-Trail Trade-In — 120 leads still untriaged after 8 days

Nissan dominates with 41% YTD — Ramadan campaigns now visible

Walkins reveals 7 YTD sales (not 4) — biggest revenue source

X-Trail e-POWER (039) full scope: 26 visits, 10 TDs, 0 sales

X-Trail e-POWER (039) — 9 days stranded, now triple-overlap

Hongqi 040 full YTD: 509 leads, 240 qual, 2 sales — cleanup story holds

Conversion Funnel (Leads → Sale)

Lead Volume by Source

Lead Generation by Campaign

Lead → Sales Invoice Conversion

Sales Conversion Stages (single closed sale path)

Sales Invoices by Campaign

Paid Media Benchmark — RYMCO Marketin (lifetime, since Apr 2023)

Top 10 Campaigns by Impressions (lifetime)

Reach & Clicks by Top Campaigns

Multi-Format Audit — Reels vs. Carousels vs. Stories

Impression Share by Format Placement

CTR by Format Placement

Brand-Specific Insights

HONGQI Lebanon

Nissan Lebanon

GMC Lebanon

INFINITI Lebanon

Showroom Walkins

Misc Inquiries (Organic awareness)

Risks & Escalations

Daily Leads Comparison

Daily Leads by Campaign — Trend

Daily Leads Comparison Table

Total Daily Leads — Daily Volume

Day Delta — Tue 23 → Thu 25 June (2-day)

Monday Weekend Catch-up

YTD breakdown by brand (full 2026 scope reveal)

Monday read-out for the executive team

1. 48-Hour Volume Overview

Breakdown by Brand & Platform — Real Scrape

RYMCO DM Inbox — 48h sample

1B. Google Business Reviews Audit

Per-Location Breakdown

Recent Reviews — Last 7 Days Sample

2. Complaints Deep Dive

Complaints per Brand

Most Frequent Themes

Unanswered Rate

3. Positive Feedback Analysis

Nissan · 15 positive

Hongqi · 12 positive

RYMCO + Powersports · 16 positive

GMC · 7 positive

Infiniti · 4 positive

Testimonial Reshare Shortlist

4. Inquiries & Questions

Most Common Inquiry Types

Missed Response Opportunities

5. Funnel & Brand Comparison

Platform comparison

Brand sentiment ranking

6. Traffic-Light Risk Dashboard

RYMCO

Nissan

Infiniti

GMC

Hongqi