Executive Snapshot

YTD 2026 · lead/sold-car figures as of the 2 Nov upload · Google + competitor watchlist live 2 Nov (W45) · Showroom / Stock re-pulled 2 Nov · AIA registrations YTD Sep (refreshed 13 Oct)

Total Leads YTD

16,091

48 campaigns · 4,558 qualified (−519, 2nd sweep in a row) · +173 in 7 days, 067 Ousado Oct 69 / 45 (ends 9 Nov) [P1]

Sales Invoiced YTD

56

CRM lead-attributed (walkins 35, paid 17, misc 4) · no new invoice in the 26 Oct → 2 Nov window · Sold Cars YTD 2,820 VINs (+623 in a week, 445 Patrol exports) [P1/P5]

Nissan Market Rank

#3

856 units Jan–Sep · 7.5% share — MG (864) edged past Nissan in September; Toyota #1: 18.8% (2,144) [P6 AIA, Mec print 15 Sep, refreshed 13 Oct]

Sellable Stock

83

30-Sep re-baseline · + 1,691 units arriving Oct-forward at +3-month sales-start (Nissan 1219, Commercial 366, GMC 91, Infiniti 15) [P5]

Google Rating

4.23 ★

917 live-verified reviews (6/6 re-read 2 Nov: HQ +1 · Chiyah +10 · Zouk +3 = +14 vs 26 Oct) · blend 4.23★ flat (3882.5/917 = 4.2339) [P2]

Competitor Pressure

SHIFTING

2 Nov scan: the OFFICIAL cash-price tier is no longer empty — Jetour Auto Lebanon is back with T1 2027 from $38,000 and X50 2027 from $19,900 (both excl. VAT); Ford $888/month and Motion Motors Dashing $29,500 CONFIRMED OFF; ChinaGate grey prices hold (lowest live price Q05 $17,200); Changan OEM and Geely RAI confirmed dark [P3]

Lead Database

50,407

Cleansed CRM + historical + aftersales archive · +60 this upload (walk-ins +33, 067 Ousado Oct +22, unspecified +5; Kicks 065/066 re-exports 100% duplicate) — 2,689 candidates, 2,629 duplicates [P7]

Funnel Leak

13.9%

qualified→visit conversion (634 / 4,558) — rising only because two CRM sweeps shrank the denominator [P1]

TD → Sale

24.1%

56 of 232 test drives convert [P1]

Cost per Lead

$4.56

$31,800 declared Meta budget across 32 funded campaigns · 6,977 leads · 2,092 qual (cost/qual $15.20) · 8 lead-attributed sales → $3,975/sale [Source: Campaigns Budgets.xlsx 2 Nov + Lead Analysis 2-11-2026]

Brand Strength & Opportunity

H1 registrations [AIA] · July sales · stock [P5]

Brand	H1 Units	Share	Jul Sales	Avail	On Order	Strength	Opportunity / Risk
Nissan	551	8.5%	123	72	328	Magnite is the market's #5 model; Sunny #7, Kicks #11	e-POWER story unanswered by any priced rival — own the "no plug" lane now
HONGQI	19	0.3%	—	22	0	HS3 campaigns generate volume leads (1,000+ YTD)	0 lower-funnel motion on 052/HS3 July — fix showroom handoff
GMC	40	0.6%	4	19	7	054 Yukon AT4 = best lead engine of the summer (191 leads)	191 leads / 0 visits after 3 weeks — biggest unconverted pool
INFINITI	8	0.1%	—	6	30	QX60 repriced $84,900 no-minimum + QX65 MY27 pipeline	Only 1 QX60 Pure available — stock risk vs fresh price push

Best-Sold: RYMCO vs Market

H1 2026 model-level registrations · AIA estimation (~70% model accuracy)

Top market models vs our leaders (H1 units)

Read-out

Magnite (110) is Lebanon's #5 model overall — beating MG ZS, Grand i10 and every Chinese small SUV. July alone: 45 reported sales.
Sunny (100) #7 — rental channel is the engine (11 of 24 July units).
Kicks (91) #11 — new P16 repriced $32,900; watch conversion at the higher point.
Market leader Toyota RAV4 Hybrid (369) plays in X-Trail territory — X-Trail family total 67 H1; e-POWER is our counter-story.

Price Competitiveness

VAT-excl USD · vs all priced competitors per RYMCO 360 segment [Showroom/Creator data, Sep-26 list]

Bar = segment price span (min→max). Marker ▼ = RYMCO model. "Cheaper than X%" = share of priced competitors above us. [Source: RYMCO 360 dataset via the Creator (355 competitor trims, 342 priced; 360 prices incl. VAT ÷ 1.11; segments = RYMCO 360 classes; re-pulled and rebuilt 2 Nov 2026 — 4 Jetour T2 trims dropped by RYMCO 360, X50 repriced) + RYMCO Sep-26 price list]

Competitors To Watch

Live Meta Ad Library scan · Mon 2 Nov (W45) [P3]

🔥 Active & priced

1 OEM cash · 0 OEM monthly

2 Nov scan: Jetour Auto Lebanon (official) — T1 2027 from $38,000 and X50 2027 from $19,900, both excl. VAT [1740193230398235 · 1160222833103598]; the first official cash prices since mid-Sep. Ford's $888/month Everest pair CONFIRMED OFF. Live grey prices: ChinaGate Changan Q05 from $17,200 · Deepal S05 2027 $22,300 · UNYX 06 $23,000 · BYD Sealion 06 PHEV $26,000 · XPENG GX from $49,000.

🆕 New this week

Jetour priced

Jetour's official page returned after 8 zero scans with two priced MY2027 cards; AIA T1 row moved $35,500 → $38,000. Ford rotated to 3 new 2027 Territory Hybrid creatives + an Everest "limited-time offer" (no number); Toyota runs the All-New 2027 Hilux; Hyundai a single Palisade film.

⚠ Grey imports

Floor holds $17.2K

ChinaGate re-ran all five priced cards unchanged; the cheapest live price in the feed (Q05 $17,200) now sits below the official Jetour X50 ($19,900 excl. VAT). Billy Autos' T2 $43,000 card is off the page list (observation, 1st); Gulf Drive Exports pitches $9,000 Kias "direct from China" (exporter quote, not landed).

💤 Dark = conquest

7 brands

Changan OEM (zero ×3, confirmed), Geely RAI (zero ×2, confirmed), Suzuki, Kia, BYD, MG, GAC silent on official Meta (15th week for the last five). Awareness only: Ford 8 IDs, Toyota 2, Hyundai 1.

Social & Reputation Scorecard

Google Business 5 profiles · Chrome-verified [P2]

Blended Google rating — 4-week trend

Where we stand

4.23★ flat (917 live-verified reviews, 6 profiles, +14 in a week; recompute 3882.5/917 = 4.2339) — Chiyah 91 → 101 (+10, the largest weekly gain in the series), Zouk 74 → 77 (+3), HQ 695 → 696 (+1); Naccache, Choueifat and RYMCO CITY flat. The "Nissan" 3.9★/67 RYMCO-phone listing still needs identification. [Verified live 2 Nov]
Owner replies started on HQ (within 3 days) — keep the cadence.
⚠ TWO RYMCO listings are still unclaimed — Choueifat (5.0★/34) and RYMCO CITY (4.6★/5, Marina Gate). Claim both, then merge the two Marina Gate listings. [Verified live 2 Nov]
Meta: the OEM cash-price board is back to 1 brand — Jetour T1 2027 $38,000 / X50 2027 $19,900 excl. VAT — while Ford, Toyota and Hyundai stay unpriced [P3]; live grey prices run $17,200 → $49,000, unchanged; influencer roster 39/39 re-verified live 2 Nov (22 counts moved) [P8]; 3 new Maps-verified locations (142 spots) and the November events list (26 rows) refreshed 2 Nov.

Funnel Health

YTD · Lead Analysis 2-11-2026 [P1]

Leads

16,091

100%

Qualified

4,558

28.3%

Visits

634

3.9%

Test Drives

232

1.4%

Sales

56

0.35%

The funnel converts well once bodies reach the showroom (TD→Sale 24.1%). The leak is qualified→visit at 13.9% — 3,924 qualified leads never visited. Fixing even 2 points ≈ +90 visits ≈ +8 sales at current visit→sale rates. The week to 2 Nov added +8 visits / +3 TDs but no invoice; a second CRM sweep cut the qualified base by 519 (walk-ins −303), which is what lifted the ratio.

This Week — Act On

from Risks & Digital Audit [Running Campaigns · Digital Audit (RYMCO + Competition) last scan 2 Nov]

🚨 Second CRM sweep in a row: qualified 5,077 → 4,558 (−519) — walk-ins −303, N/A −34, 048 Trade-In −27, 065 Kicks −25; −1,676 since 12 Oct. Get the disqualification reason codes before any Q4 target is set [P1].
🏁 067 Ousado October ends 9 Nov at 69 leads / 45 qualified / 0 visits — the only paid campaign live. Book Ousado visits and TDs this week; 168 qualified across 052 + 064 + 067 have produced 8 visits and 1 TD [P1].
🚪 No invoice in the week (56 YTD) — walk-ins +100 leads / +1 visit / +1 TD; 77 walk-in TDs and 176 TDs overall remain unconverted — the November closing target [P1].
💲 Jetour is now the only official price in the Meta feed — X50 2027 from $19,900 and T1 2027 from $38,000 (excl. VAT). No November RYMCO campaign is registered in the budget file; a priced Magnite / Kicks / X-Trail offer would put RYMCO next to Jetour instead of behind it [P1 · P3].
📍 Claim BOTH unclaimed Google listings — Choueifat (5.0★/34) and RYMCO CITY (4.6★/5) — then merge the duplicate Marina Gate listing and identify the "Nissan" 3.9★/67 listing on the RYMCO switchboard number [P2, verified 2 Nov].

Go Deeper

the 12 pages behind these numbers

Monday Review — Mon 2 Nov 2026 (7-day window: Mon 26 Oct → Mon 2 Nov) · YTD 16,091 leads (+173) · 4,558 qualified (−519 — a second consecutive CRM sweep, walk-ins −303) · 634 visits (+8) · 232 TDs (+3) · 56 sales (no new invoice in the window; walk-ins 35, paid campaigns 17, misc 4). Headline: 067 Hongqi Ousado October is the only campaign adding qualified leads — 39 → 69 leads, 25 → 45 qualified, still 0 visits with one week to run (ends 9 Nov, $2,000) [Source: Campaigns Budgets.xlsx 2 Nov]. 065 Kicks September Offer, closed 20 Oct, kept converting: +4 visits / +1 TD (now 16 / 4) while the sweep took 25 of its qualified (457 → 432). Qualified cuts: walk-ins −303 (1,438 → 1,135), N/A −34, 048 Trade-In −27, 065 −25, 022 −17, 039 −16, 023 −15, 024 −15, 017 −11 — qualification rate 31.9% → 28.3%; disqualified 10,186 → 10,865. NMEF evergreens: 043 +17 leads, 042 +9, 041 +4 (no new visit or TD). Campaigns Budgets.xlsx is unchanged (32 funded codes, $31,800; no code after 067). [Source: Lead Analysis 2-11-2026 (RunDate 2 Nov 2026 9:01 AM), Σ 48 rows = totals row, 2-path verified]

Lead Funnel — KPI Snapshot

YTD 2026 · all brands

Total Leads YTD

16,091

+173 in 7 days · walkins +100 · 067 Ousado Oct +30 (69) · 043 +17 · N/A +13 · 042 +9 · 041 +4

Qualified

4,558

−519 net · 067 +20 vs sweep −303 walkins, −34 N/A, −27 048, −25 065, −17 022, −16 039, −15 023, −15 024, −11 017

Showroom Visits

634

+8 · 065 +4 / 025 · 061 · 066 · walkins +1 each

Test Drives

232

+3 · 061 +1 / 065 +1 / walkins +1

Sales Invoiced

56

flat · walkins 35 · paid 17 (040 ×4, 041 ×3, 039 ×2, 043 ×2, 022 · 023 · 025 · 051 · 056 · 059 ×1) · N/A 4

Funnel Filter — Drill By Campaign or Brand

Total Leads YTD · Qualified · Visits · TDs · Sales

—

Total Leads YTD

—

Qualified

—

Showroom Visits

—

Test Drives

—

Sales Invoiced

—

Executive Action Queue

Top priorities for the week · 2 Nov 2026

🚨 Second sweep in a row: qualified 5,077 → 4,558 (−519) — −1,676 in three weeks

P1 · Data

This week the CRM cut walk-ins −303 (1,438 → 1,135), N/A −34, 048 X-Trail Trade-In −27, 065 Kicks −25 and the Ramadan / March Nissan cohorts −63 (022 −17, 039 −16, 023 −15, 024 −15); only 067 Ousado added qualified leads (+20) [Source: Lead Analysis 2-11-2026 vs 26-10-2026]. The qualified base was 6,234 on 12 Oct; qualification rate is now 28.3% and 10,865 of 16,091 leads are disqualified. Action: the disqualification reason codes are still needed from the CRM admin — until they arrive, every conversion rate on this page is moving with the clean-up, not with sales activity.

067 Ousado October: 69 leads, 45 qualified, 0 visits — ends 9 Nov

P1 · Closing

The only campaign adding volume this week (+30 leads / +20 qualified) and the only paid campaign still live [Source: Lead Analysis 2-11-2026 + Campaigns Budgets.xlsx: $2,000, 6 Oct → 9 Nov]. Across the three Ousado cohorts (052 + 064 + 067) there are 168 qualified leads, 8 visits and 1 TD — and no HONGQI invoice since 040. Action: book Ousado visits and test drives this week, before the campaign closes on 9 Nov.

Kicks follow-up is moving: 065 +4 visits and +1 TD after its 20 Oct close

P1 · Closing

065 Kicks September Offer now stands at 756 / 432 / 16 visits / 4 TDs / 0 sales and 066 WhatsApp Kicks 2.0 at 64 / 45 / 2 / 1 / 0 — together 477 qualified leads, 18 visits, 5 TDs [Source: Lead Analysis 2-11-2026]. Action: keep one owner on the post-campaign TD-booking list and track visits weekly — 459 qualified Kicks leads have still not been to a showroom.

Walk-ins: +100 leads, +1 visit, +1 TD, no invoice — 77 open TDs

P2 · Conversion

Walk-ins still carry 35 of 56 YTD sales (62.5%) but booked no invoice this week; the sweep took 303 of their qualified leads [Source: Lead Analysis 2-11-2026]. 77 walk-in test drives (112 − 35) remain unconverted. Action: weekly TD-to-invoice review with the floor managers — these remain the cheapest closes on the board.

GMC and INFINITI: no new lead, visit or TD this week; no live campaign

P2 · Brand

GMC: 536 / 48 / 9 / 1 / 0 — 054 Yukon AT4 cut again 14 → 8. INFINITI: 645 / 118 / 6 / 0 / 1, unchanged; the September offers 062 QX60 + 063 QX80 (385 leads, 57 qualified) still have 0 visits [Source: Lead Analysis 2-11-2026]. Action: decide whether either brand gets a Q4 brief or a closing plan on the 48 + 118 qualified that remain.

No November campaign registered — after 9 Nov only the NMEF evergreens run

P3 · Pipeline

The 2 Nov Campaigns Budgets file has no code after 067 [Source: Campaigns Budgets.xlsx 2 Nov]. The evergreens 041 / 042 / 043 added +30 leads this week with no new visit or TD [Source: Lead Analysis 2-11-2026]. Action: brief the November Nissan offer now so paid intake does not stop when 067 closes.

Conversion Funnel (Leads → Sale)

Total Leads

16,091

100.0%

Qualified

4,558

28.3%

Visits

634

3.94%

Test Drives

232

1.44%

Sales

56

0.35%

7-day window Mon 26 Oct → Mon 2 Nov: +173 leads / −519 qualified / +8 visits / +3 TDs / 0 sales. No invoice in the window. A second CRM sweep took 539 qualified leads (walk-ins −303) against +20 on 067 Ousado October; 065 Kicks added 4 visits and 1 TD after its close. Qualification rate 28.3%; qualified-to-visit 13.9% (634 / 4,558).

Lead Volume by Source

YTD mix: Nissan 38.7% (6,220); NoCampaign/Walkins 30.6% (4,917); HONGQI 12.6% (2,032); Misc N/A 9.8% (1,583); INFINITI 4.0% (645); GMC 3.3% (536); Kawasaki 1.0% (158). [Source: Lead Analysis 2-11-2026, all 48 rows]

Lead Generation by Campaign

YTD 2026

Lead → Sales Invoice Conversion

No. of Sales Invoice From Leads · YTD 2026

Sales Invoices YTD

56

flat vs Mon 26 Oct — walkins 35 · paid campaigns 17 · N/A 4

Lead → Sale

0.35%

56 of 16,091 leads

Qualified → Sale

1.23%

56 of 4,558 qualified

Test Drive → Sale

24.1%

56 of 232 TDs

Sales Conversion Stages (single closed sale path)

From 16,091 YTD leads, 56 sales have been invoiced — qualified-to-visit is 13.91% (634/4,558) after the second sweep. Test-drive-to-sale lands at 24.1% across all 232 TDs. [Source: Lead Analysis 2-11-2026 (RunDate 2 Nov 2026 9:01 AM), Σ 48 rows = totals row, 2-path verified]

Sales Invoices by Campaign

Code	Campaign	Leads	Test Drv.	Sales	Lead→Sale
040	Hongqi HS3 March — top converter (4 sales)	509	6	4	0.79%
041	Kicks NMEF Campaign — 3 sales · best paid lead→sale · 8 TDs	266	8	3	1.13%
043	X-Trail NMEF Campaign — 2 sales · 10 TDs	608	10	2	0.33%
039	Nissan Xtrail EPOWER March 2026 — 2 sales · 15 TDs	358	15	2	0.56%
022	Nissan Magnite – Ramadan Feb 2026 — 1 sale · 10 TDs	1062	10	1	0.09%
023	Nissan X-Trail – Ramadan Feb 2026 — 1 sale · 19 TDs	851	19	1	0.12%
056	Xtrail epower July phase 2 NMEF — 1 sale (Sep)	304	6	1	0.33%
025	Nissan Patrol – Ramadan Feb 2026 — 1 sale (Sep)	159	2	1	0.63%
059	INFINITI Camapign August — 1 sale (Sep) — first INFINITI close	89	0	1	1.12%
051	Hongqi HS3 July 2026 — 1 sale in week 4	67	0	1	1.49%

Read-out: 0 new sales over the 4-day weekend window Thu 2 Jul → Mon 6 Jul — YTD holds at 24 (10K leads milestone crossed but no closer-progression). Lower funnel still moved: +32 visits (NoCampaign +11, N/A +13, 023 +2, 048 +2 first movement, 022 +1, 030 +1, 051 fresh +1) and +8 TDs (NoCampaign +5, 023 +1, 022 +1 first Magnite TD in 3 weeks, 048 +1 FIRST-ever TD after 2 weeks). Net qualified −213 / disq +261 — the LARGEST single-week disposition sweep of the year (031 GMC Yukon Ramadan −56 qual, 037 GMC Terrain Naccache −39 qual, N/A −26 qual, NoCampaign −23 qual, 022 Magnite −22 qual, 024 Kicks Ramadan −14 qual, 032 Hongqi HS3 Ramadan −10 qual). Two NEW July campaigns opened: 051 Hongqi HS3 July 2026 (12 leads / 1 qual / 1 visit / 0 sales) and 052 Hongqi Ousado July 2026 (31 leads / 9 qual / 0 sales) — first inbound activity on the new HS3 + Ousado summer briefs. [Source: Lead Analysis 6-7-2026 rows 43, 44, 15, 19, 32, 22, 24 vs 2-7 baseline]

Paid Media Benchmark — RYMCO Marketin (lifetime, since Apr 2023)

Live 2026 metrics pending brand-account MCP rollout

Lifetime Reach

2.57M

unique accounts

Lifetime Impressions

20.6M

$0.34 CPM

Total Clicks

136.7K

$0.05 CPC

Account CTR

0.66%

benchmark band

Top 10 Campaigns by Impressions (lifetime)

Reach & Clicks by Top Campaigns

Multi-Format Audit — Reels vs. Carousels vs. Stories

Placement-based proxy from paid impressions (lifetime)

Methodology note: True organic Reels/Carousels/Stories breakdown by brand requires Page-level Insights, which the connector cannot pull at this time. The chart below uses paid placement impressions as the closest available proxy: feed (Posts/Carousels), Reels (FB+IG Reels), Stories (FB+IG Stories). Provide an organic export from each Page when available and we'll layer that on top.

Impression Share by Format Placement

CTR by Format Placement

Feed placements convert clicks at 1.21% — ~7× the CTR of IG Reels. Stories sit between (FB Stories 0.60%, IG Stories 0.18%).

Format placement	Impressions	Clicks	CTR	Read-out
Feed (Posts & Carousels)	7,002,758	84,872	1.21%	Highest engagement; best for Carousel-style consideration units.
Instagram Stories	3,657,137	6,529	0.18%	Heavy reach, shallow click intent — use for awareness.
Instagram Reels	3,179,236	2,557	0.08%	Lowest CTR — needs stronger CTA overlays or product-led hook in first 3s.
Marketplace	1,729,396	10,153	0.59%	Solid intent placement for After-Sales / Tires lines.
Video Feeds (in-stream)	1,325,912	15,235	1.15%	Strong CTR — vehicle launch teasers belong here.
Search	1,150,862	6,881	0.60%	Steady support placement; worth keeping in the mix.
Facebook Reels	533,503	2,367	0.44%	Outperforms IG Reels by ~5×; favour FB Reels for short-form.
Facebook Stories	395,813	2,376	0.60%	Most efficient Stories placement.
Instream Video	363,069	2,632	0.72%	Useful for longer narratives.

Brand-Specific Insights

Qualitative read-out · YTD 2026

HONGQI Lebanon

2,032 leads YTD (+30) 270 qualified (−21) 40 visits 15 test drives 5 sales

2 Nov state: 067 Ousado October is the only campaign adding leads — 69 / 45 qualified (+30 / +20 in 7 days), still no visit, ends 9 Nov ($2,000). The sweep trimmed 017 EHS7 Jan to 0 qualified (−11), 064 Ousado Offer Sep to 93 (−7) and 052 Ousado July to 30 (−6). No HONGQI close since 040’s 4 sales; 168 qualified Ousado leads across 052 + 064 + 067 with 8 visits and 1 TD between them. [Source: Lead Analysis 2-11-2026]

Nissan Lebanon

6,220 leads YTD 🏆 (+30) 2,494 qualified (−155) 255 visits (+7) 93 test drives (+2) 11 sales

2 Nov state: 065 Kicks September Offer (closed 20 Oct) kept converting — 756 / 432 / 16 visits / 4 TDs / 0 (+4 visits / +1 TD in the week); 066 WhatsApp Kicks 2.0 logged a 2nd visit (64 / 45 / 2 / 1). 061 Patrol Offer +1 visit / +1 TD (219 / 121 / 8 / 3). NMEF evergreens +30 leads (043 +17, 042 +9, 041 +4) with no new visit. Sweep: 048 Trade-In −27, 065 −25, 022 −17, 039 −16, 023 −15, 024 −15 qualified — Nissan’s qualified base 2,649 → 2,494. 11 sales hold. [Source: Lead Analysis 2-11-2026]

GMC Lebanon

536 leads YTD 48 qualified (−6) 9 visits 1 test drive 0 sales

2 Nov state: another trim — 054 Yukon AT4 Ultimate 14 → 8; no new lead, visit or TD in the week. No GMC campaign live since 16 Sep; zero GMC sales from leads YTD on 48 remaining qualified. [Source: Lead Analysis 2-11-2026]

INFINITI Lebanon

645 leads YTD 118 qualified 6 visits 0 test drives 1 sale

2 Nov state: unchanged on every line this week (645 / 118 / 6 / 0 / 1). The two September offers 062 QX60 + 063 QX80 (385 leads, 57 qualified) still have 0 visits and 0 TDs; no INFINITI campaign is live. The year’s single INFINITI close (059 August) stands. [Source: Lead Analysis 2-11-2026]

Showroom Walkins

4,917 leads YTD (+100) 1,135 qualified (−303) 268 visits (+1) 112 test drives (+1) 35 sales 🎉

Still the engine: +100 leads, +1 visit, +1 TD in the week but no invoice (35 of 56 YTD sales, 62.5%); the sweep took −303 qualified (1,438 → 1,135). 77 walk-in TDs remain unconverted. [Source: Lead Analysis 2-11-2026]

Misc Inquiries (Organic awareness)

1,583 leads YTD (+13) 380 qualified (−34) 56 visits 11 test drives 4 sales

2 Nov state: +13 leads, no lower-funnel movement; qualified cut 414 → 380 (−34). Holds 4 YTD sales. [Source: Lead Analysis 2-11-2026]

Risks & Escalations

Where KPIs are at risk this week

Code	Campaign	Brand	Leads	Qual	Visits	Test Dr.	Risk
048	Nissan X-Trail Trade-In ENDED 31 Jul	Nissan	467	133	10	2	CLOSED with 0 sales: 467 leads / 133 qualified (post-sweep, −27 this week) / 10 visits / 2 TDs. Post-mortem due — qualified cohort should be recycled into 056 Phase 2 follow-up.
050	Kawasaki Kevork ended 1 Jul	Kawasaki	155	111	0	0	Campaign over: 111 qualified leads, zero visits/TDs/sales. The UTV lead file just landed in Database — assign a closer before the cohort goes cold.
052	Hongqi Ousado July 2026	Hongqi	208	30	6	0	CRM window closed 31 Aug with 0 TDs / 0 sales; qualified swept 36 → 30 this week. 064 Ousado Offer Sep (196 / 93 / 2 visits / 1 TD) closed 4 Oct and 067 Ousado October (69 / 45, $2,000, to 9 Nov) is the only live paid campaign — three Ousado cohorts, still no invoice. 168 qualified across 052 + 064 + 067 need one closing owner before 9 Nov.
054 🚀	GMC Yukon AT4 Ultimate launched 13 Jul	GMC	192	8	4	1	Qualified cut a third time, 14 → 8 — 131 of the original 139 qualified are gone in three sweeps; no movement on visits (4) or TDs (1). The follow-on 060 AT4 Offer sits at 66 / 8 / 3 visits — no GMC invoice from either, and no GMC campaign live since 16 Sep.
039 🎉	Nissan X-Trail e-POWER	Nissan	358	60	35	15	Steady at 2 sales — still the deepest paid funnel (35 visits / 15 TDs, unchanged). Qualified trimmed 76 → 60 (−16); 13 unconverted TDs remain the cheapest closes on the board.
—	Closing recovery (all campaigns)	All	—	—	+8	+3	No sale in 7 days (56 YTD); +8 visits / +3 TDs. The September offers (061–064) total 800 leads / 271 qualified / 10 visits / 4 TDs / 0 sales; 065 Kicks (closed 20 Oct) stands at 756 / 432 / 16 visits / 4 TDs / 0 and 066 WhatsApp Kicks 2.0 at 64 / 45 / 2 / 1 / 0. 176 unconverted TDs (232 − 56) are the November closing target.
—	CRM qualification sweep	All	—	−519	—	—	Net −519 qualification in 7 days — the second consecutive sweep: 067 +20 against a −539 cut (walkins −303, N/A −34, 048 −27, 065 −25, 022 −17, 039 −16, 023 −15, 024 −15, 017 −11, 066 −9, 064 −7 …). Qualification rate 28.3% (was 31.9%); disqualified 10,865 of 16,091. [Source: Lead Analysis 2-11-2026 vs 26-10-2026]

Daily Leads Comparison

Day-over-day · Daily Leads field from Lead Analysis XLSX

Daily Leads by Campaign — Trend

New days will appear here as each Lead Analysis XLSX is uploaded. Mondays represent the post-weekend incremental.

Daily Leads Comparison Table

Code	Campaign	Mon 4	Tue 5	Wed 6	Thu 7	Fri 8	Tue 12	Wed 13	Thu 14	Fri 15	Mon 18	Tue 19	Wed 20	Thu 21	Fri 22	Mon 26	Fri 29	Mon 1 Jun	Tue 2 Jun	Fri 5 Jun	Mon 8 Jun	Tue 9 Jun	Wed 10 Jun	Thu 11 Jun	Fri 12 Jun	Mon 15 Jun	Tue 23 Jun	Δ Mon15→Tue23	Thu 25 Jun	Δ Tue23→Thu25	Mon 29 Jun	Δ Thu25→Mon29	Thu 2 Jul	Δ Mon29→Thu2Jul
Walkins	Showroom Walkins	4	1	8	8	4	2	3	4	10	13	9	5	7	13	8	13	8	14	9	−5	8	−1	6	+2	50	+44	0	−50	0	0	0	0
043	X-Trail NMEF Campaign	6	1	5	0	0	2	0	2	2	3	1	2	0	2	1	0	9	3	5	1	−4	0	−1	4	+4	4	0	1	-3	3	+2
N/A	Misc Inquiries	3	0	1	1	1	3	3	3	4	4	0	1	3	1	2	4	2	0	2	+2	1	−1	0	−1	4	+4	6	+2	4	-2	12	+8
041	Kicks NMEF Campaign	0	0	0	1	0	1	0	1	4	0	0	0	1	3	0	0	0	3	1	−2	0	−1	1	0	2	+1	2	0	4	+2	6	+2
042	Patrol NMEF Campaign	0	0	1	1	1	3	1	0	1	0	0	1	0	0	0	0	0	0	2	+1	0	−2	0	−1	2	+2	2	0	1	-1	2	+1
045	Hongqi HS3 Static Post	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
048 🚨	Nissan X-Trail Trade-In	0	0	0	0	0	0	0	0	0	0	0	0	0	0	120	120	120	120	110	110	95	−15	76	−19	0	−76	0	0	0	0	0	0
037	GMC Terrain Naccache 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
038	Qashqai e-POWER March 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
039	Nissan X-Trail e-POWER March 2026	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
040	Hongqi HS3 March	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Daily Leads		14	2	15	11	6	11	7	10	21	20	10	9	11	19	131	137	139	141	131	178	105	89	−16	64	−25	126	+62	40	−86	145	+105

"Daily Leads" reflects intake within each file's snapshot window. Thu 2 Jul Daily = 145 over 3-day gap (Tue 30 Jun + Wed 1 Jul + Thu 2 Jul): NoCampaign +78 + 049 Hongqi HS3 June +24 + 050 Kawasaki +20 + N/A +12 + 041 Kicks NMEF +6 + 043 X-Trail NMEF +3 + 042 Patrol NMEF +2. Walkins column shows 0 because the source rolls walk-ins under NoCampaign. Full daily log in daily_leads_log.json. Tip: scroll horizontally if the table runs past your screen. [Source: Lead Analysis 2-7-2026 rows 14-44 minus 29-6 baseline]

Total Daily Leads — Daily Volume

Day Delta — Tue 23 → Thu 25 June (2-day)

🎉 +1 sale in 2-day window — NoCampaign closed its 10th sale. New YTD: 9,747 leads, 6,662 qualified, 241 visits, 103 TDs, 18 sales. Net qual +24 vs disq +124 — heavy disposition cleanup on Ramadan-era cohorts (015/017/022/023/024/029/032).

How this updates: Each day's Lead Analysis XLSX (No Of Created Leads = column Z in the current file format) is logged to daily_leads_log.json in the project folder. When a new file is uploaded, the day is appended and every section refreshes — comparison table, trend chart, total daily bar, and YTD delta all extend by one period.

Monday Weekend Catch-up

Fri 12 June 10:43 AM → Mon 15 June 10:39 AM · +1 sale, 049 surge, 14 sales YTD

YTD breakdown by brand (full 2026 scope reveal)

Brand	Leads	Qual	Visits	TDs	Sales	Share
Nissan (14 campaigns)	3,461	2,920	81	37	1	41.0%
Walkins	2,114	1,575	58	25	7	25.1%
Misc / Word-of-Mouth	1,253	809	18	7	1	14.9%
Hongqi (6 campaigns)	1,174	702	15	6	2	13.9%
GMC (4 campaigns)	278	262	1	0	0	3.3%
INFINITI (3 campaigns)	157	123	0	0	0	1.9%
TOTAL YTD	8,437	6,391	173	75	11	100%

Note: full YTD scope rebases the dashboard. Headline shifts: Nissan revealed as the dominant brand at 41% (Ramadan campaigns drove 2,628 of its 3,461 leads); Walkins drops from #1 to #2 by volume but holds #1 on sales (7); INFINITI revealed with 157 leads but zero lower-funnel motion — biggest broken-handoff in the portfolio.

Monday read-out for the executive team

🔄 SCOPE RESET: Today's CRM file is full YTD 2026, not narrow active-cohort. Headline YTD: 8,437 leads / 6,391 qual / 173 visits / 75 TDs / 11 sales. Previously hidden: 17 Jan-Mar Ramadan campaigns including Magnite (1,062), X-Trail Ramadan (850), Kicks Ramadan (389).
🏆 Walkins is the #1 sales channel with 7 invoiced sales (3 more than narrow scope revealed). 0.33% lead-to-sale, 28% TD-to-sale. Showroom continues to deliver.
🚨 Nissan dominates volume but has 1 YTD sale across 3,461 leads / 14 campaigns. The Ramadan cohort delivered massive top-of-funnel but conversion was the bottleneck — 37 TDs and only 1 close (Kicks). This is the biggest single read for the exec team.
🚨 INFINITI broken-handoff is starker now: 157 leads, 123 qualified, 0 visits, 0 TDs, 0 sales YTD. The lead-to-showroom motion is completely silent for this brand. Highest-priority brand-team conversation.
🚨 048 X-Trail Trade-In: 8 days untriaged. Still 0 qualified, 0 visits, 0 sales. The 120 leads sit cold. Director-level escalation overdue.
✅ 043 X-Trail NMEF strong week: Daily Leads field shows 9 fresh leads Mon 1 June, the only campaign with daily acquisition movement besides Walkins (8) and Misc (2).
X-Trail e-POWER (039) full scope: 356 leads / 26 visits / 10 TDs / 0 sales. The stranded-TD story is bigger than narrow scope showed — 10 unconverted, not 6.
Hongqi YTD has 2 sales across 1,174 leads / 6 campaigns. Both on 040. Stronger story than narrow scope suggested — 040 has 40% TD-to-sale (5 TDs / 2 sales).
This week's YTD baseline: 8,437 / 6,391 / 173 / 75 / 11. New rolling daily-delta baseline starts from here.

RYMCO Marketing Dashboard

Digital Audit.

UPDATED 2 Nov 2026
SCOPE · META (LEGACY) + GOOGLE BUSINESS (LIVE 2 NOV) · 6 GB LISTINGS

Social listening across Meta (FB + IG comments, DMs, complaints) and Google Business reviews across our 5 brand locations. Surfaces unanswered complaints, sentiment trends, and rating drift. Google Business section re-verified live on Google Maps Fri 2 Oct 2026 (all 6 listings read in the Claude built-in browser; weekly cadence since 13 Jul 2026); Meta section reflects the 15 Jun 2026 MBS admin scrape and awaits a fresh export.

⚠ META BUSINESS SECTION — LEGACY DATA (Mon 15 Jun 2026 scrape, ~28 days old) · The Meta Business Suite (MBS) tables below reflect the 15 Jun 2026 admin scrape. Refreshing MBS DM inbox / FB & IG comment moderation queues requires admin login to business.facebook.com which is outside my current tool scope. Please upload a fresh MBS Inbox export (or paste the Comments & Moderation queue) and ask "refresh Page 2 Meta side". Historical figures below preserved as archival snapshot.

48-Hour Social Media Listening & Aftersales Audit · ARCHIVED DATA · Real scrape from Meta Business Suite on Mon 15 Jun 2026, 11:30 AM Beirut. Window: Sat 13 Jun 11:30 AM → Mon 15 Jun 11:30 AM (covered the full weekend). Scope: RYMCO, GMC Lebanon, INFINITI Lebanon, HONGQI Lebanon Pages (FB + IG public comments + DMs). Nissan content lives on the RYMCO parent Page. Rymco Powersports and McLarenBeirut were not in scope. Key finding at the time: HONGQI received an unsolicited story-mention exchange with @autoliban (Gilbert Rahme — automotive journalist) at 11:19 AM — high-value organic influencer touch worth amplifying.

📘 Meta Business — Facebook + Instagram RYMCO · GMC Lebanon · INFINITI Lebanon · HONGQI Lebanon · 48-hour rolling window

1. 48-Hour Volume Overview

Mon 15 Jun 2026 scrape · 4 brands · FB + IG + DMs

Items Reviewed

13

across 4 Pages (FB+IG+DM)

Complaints

0

zero substantive complaints in 48h

Positive

1

@autoliban / Gilbert Rahme story exchange

Inquiries

9

69% · mostly RYMCO + HONGQI DMs

Noise / Spam

3

Advance-bot + B2B agency outreach

Breakdown by Brand & Platform — Real Scrape

Brand	DMs	FB Comments	IG Comments	Positive	Inquiries	Total
RYMCO parent + Nissan	5	0	1	0	3	6
GMC Lebanon	0	0	0	0	0	0
INFINITI Lebanon	1	0	0	0	1	1
HONGQI Lebanon	3	1	2	1	5	6
TOTAL	9	1	3	1	9	13

Read-out: HONGQI is unusually active this weekend — @autoliban (Gilbert Rahme, Lebanon's most-followed automotive journalist) exchanged 7 story-mentions with HONGQI between Sat night and 11:19 AM today — the only earned-media influencer touch across the 4 brands. RYMCO's IG DM channel saw 5 fresh contacts (most notable: Advance sent a template-bot exchange and Shine+ Car Detailing opened a B2B conversation). GMC went silent for the weekend — zero new DMs and the 3 "unread" FB comments are all from a known habitual emoji-commenter (Malik Munir Iqbal Awan, posting heart emojis on multiple Acadia/Yukon posts) — moderation watch but not a complaint. INFINITI logged 1 attachment-only DM from Joe Kh.

RYMCO DM Inbox — 48h sample

When	Sender	Channel	Message snippet	Type	Reply
Today 11:19 AM	Gilbert Rahme @autoliban	IG DM — HONGQI	Story-mention exchange (7 cross-mentions Sat night → today). Lebanon's top automotive journalist endorsing HONGQI.	Influencer / Positive	— (story-only, no message)
Today 10:26 AM	Advance @advance.lb	IG DM — RYMCO	"Sorry, We cant process your reply. Please select one of the options to help us assist you faster." (auto-bot)	Noise (bot)	Auto-replied with hours template
Sun	RYMCO ↔ HONGQI	IG DM — both Pages	Internal coordination between RYMCO parent and HONGQI Lebanon Pages	Internal	n/a
Sun	"a problem"	IG DM — RYMCO	Initial inquiry — auto-replied with "Hello, thank you for reaching out!" template	Inquiry	Replied (template)
Sat	Rami Kawkab \| AI for ROI	IG DM — HONGQI	B2B / agency outreach (AI marketing services)	B2B Inquiry	Replied (template)
Sat	Shine+ Car Detailing	IG DM — RYMCO	B2B inquiry / collaboration outreach (Priority-flagged)	B2B Inquiry	Replied (template)
Sat	MaNiSH CHAHAL	IG DM — RYMCO	Inquiry from Meta ad (ad_id attribution)	Ad Inquiry	Replied (template)
Sun	Joe Kh	IG DM — INFINITI	Sent attachment (likely vehicle photo / inquiry)	Inquiry	Not yet replied

Action items: (1) Gilbert Rahme / @autoliban story exchange with HONGQI is the highest-value organic touch in this scrape — recommend reciprocating with a tagged Reel and an IRL test-drive invitation. (2) Joe Kh's INFINITI DM is still unanswered — route to brand desk. (3) Two B2B inquiries (Shine+, Rami Kawkab AI for ROI) received generic templates — consider a dedicated partnerships reply flow.

🌐 Google Business — Reviews & Ratings Nissan Lebanon Naccache · Nissan Lebanon Chiyah · Nissan Lebanon Choueifat · Nissan-Infiniti RYMCO CITY · RYMCO · RYMCO Zouk Service · last 90 days

1B. Google Business Reviews Audit

5 locations · ratings · reply SLA · sentiment

WEEKLY SCAN Mon 2 Nov 2026 (Claude built-in browser, Google Maps live — quoted-name queries + row-name match): all 6 listings re-read — HQ 4.1★ / 696 (+1) · Chiyah 4.8★ / 101 (+10) · Naccache 5.0★ / 4 (=) · Choueifat 5.0★ / 34 (=) · RYMCO CITY 4.6★ / 5 (=) · Zouk 4.3★ / 77 (+3) = 917 reviews (+14 vs 26 Oct), blend 4.23★ (fresh recompute 3882.5 / 917 = 4.2339). Components reconcile: +1 +10 +3 = +14. Chiyah’s +10 is the largest single-listing weekly gain in the series — read identically in three separate result lists (Naccache, Choueifat and Chiyah queries). “Nissan” 3.9★ / 67 (RYMCO switchboard) surfaced again, still outside the series. Choueifat and RYMCO CITY both still surface. [Source: Google Maps live 2 Nov 2026]

WEEKLY SCAN Mon 26 Oct 2026 (Claude built-in browser, Google Maps live — quoted-name queries + row-name match): all 6 listings re-read — HQ 4.1★ / 695 (+2) · Chiyah 4.8★ / 91 (+1) · Naccache 5.0★ / 4 (=) · Choueifat 5.0★ / 34 (=) · RYMCO CITY 4.6★ / 5 (=) · Zouk 4.3★ / 74 (+1) = 903 reviews (+4 vs 12 Oct), blend 4.23★ (fresh recompute 3817.5 / 903 = 4.2276). Components reconcile: +2 +1 +1 = +4. No W43 scan existed (19 Oct run did not happen). “RYMCO City - Naccache” 4.7★ / 14 (+1) still outside the series; “Nissan Dbayeh” 4.5★ / 40 resolved — permanently closed on Maps. [Source: Google Maps live 26 Oct 2026]

WEEKLY SCAN Mon 12 Oct 2026 (Claude built-in browser, Google Maps live — quoted-name queries + row-name match; sponsored Škoda Kettaneh 4.1/7 excluded): all 6 listings re-read — HQ 4.1★ / 693 (+2) · Chiyah 4.8★ / 90 (=) · Naccache 5.0★ / 4 (=) · Choueifat 5.0★ / 34 (+1) · RYMCO CITY 4.6★ / 5 (=) · Zouk 4.3★ / 73 (+1) = 899 reviews (+4 vs 5/6 Oct), blend 4.23★ (fresh recompute 3800.2 / 899 = 4.2270). Components reconcile: +2 +1 +1 = +4. Both unclaimed listings surfaced again. New in the Zouk query: “Rymco Spare Parts (Nissan)” 4.5★ / 4 (not in the series — identify with Fouad); “Nissan” 3.9★ / 67 (RYMCO phone 01 273 333) seen a 3rd time. [Source: Google Maps live 12 Oct 2026]

Google Business profiles in scope (6 live listings) · VALIDATION RE-READ Tue 6 Oct 2026 (Claude built-in browser, Google Maps live, quoted-name queries + row-name match): all 6 listings re-read independently — HQ 4.1★ / 691, Chiyah 4.8★ / 90, Naccache 5.0★ / 4, Choueifat 5.0★ / 33, RYMCO CITY 4.6★ / 5, Zouk 4.3★ / 72 = 895 reviews, blend 4.23★ (3782.7 / 895 = 4.2265) — every value identical to the 5 Oct scan, so the 5 Oct HQ −1 / Chiyah +1 reading is CONFIRMED by a second independent pass. Sponsored rows seen again on the Naccache/Choueifat/RYMCO CITY queries (Škoda Kettaneh 4.1/7) and excluded by name-match. [Source: Google Maps live 6 Oct 2026]

Weekly scan Mon 5 Oct 2026 (Claude built-in browser, Google Maps live — Chrome extension unreachable): all 6 listings re-read — HQ 4.1★ / 691 (−1, a review REMOVAL — first negative movement since the August purge era) · Chiyah 4.8★ / 90 (+1) · Naccache 5.0★ / 4 (=) · Choueifat 5.0★ / 33 (=) · RYMCO CITY 4.6★ / 5 (=) · Zouk 4.3★ / 72 (=) = 895 reviews (net 0 vs 2 Oct), blend 4.23★ (fresh recompute 3782.7 / 895 = 4.2265). Components reconcile: −1 + 1 = 0. Both unclaimed listings surfaced again (6th consecutive scan). [Source: Google Maps live 5 Oct 2026]

Prior MID-WEEK RE-VERIFICATION Fri 2 Oct 2026 (archival): all 6 listings re-read — HQ 4.1★ / 692, Chiyah 4.8★ / 89, Naccache 5.0★ / 4, Choueifat 5.0★ / 33, RYMCO CITY 4.6★ / 5, Zouk 4.3★ / 72 = 895 reviews (= vs 28 Sep), blend 4.23★ (fresh recompute 3782.0 / 895 = 4.2257). Zero movement in 4 days on every row; Choueifat and RYMCO CITY both still surface (5th consecutive scan). [Source: Google Maps live 2 Oct 2026]

Weekly scan Mon 28 Sep 2026 (Claude built-in browser, Google Maps live — Chrome extension unreachable): roster stable at 6 for a 4th consecutive scan — "Nissan Lebanon - Choueifat" (5.0★ / 33, =, STILL UNCLAIMED, "Auto repair shop") and "Nissan-Infiniti RYMCO CITY" (4.6★ / 5, =, STILL UNCLAIMED — the place page shows "Claim this business") both surfaced again. Live-verified roster: HQ 692 (+1) 4.1★ · Chiyah 89 (+1) 4.8★ · Naccache 4 (+1) 5.0★ · Choueifat 33 (=) 5.0★ · RYMCO CITY 5 (=) 4.6★ · Zouk 72 (=) 4.3★ = 895 reviews (+3), blend 4.23★ (fresh recompute 3782.0 / 895 = 4.2257; W39 = 4.2243 — the 4.22 → 4.23 move is one rounding step, not a trend). The unresolved "Nissan" car-dealer result (3.9★ / 67, RYMCO switchboard 01 273 333) appeared again in the Choueifat query (2nd sighting) — still unidentified, not counted. The two extra RYMCO-owned listings ("Rasamny Younis Motor Co. SAL" 4.1★/48 · "RYMCO City - Naccache" 4.7★/13, last read 21 Sep) were not re-queried this run and stay OUT of the series. Actions: claim Choueifat + RYMCO CITY, MERGE the two Marina Gate listings, identify the 3.9★ "Nissan" listing.

Total Reviews (lifetime)

917

across 6 live GB pages · avg 4.23 ★ (2 Nov: HQ +1 · Chiyah +10 · Zouk +3 = +14 vs 26 Oct · 3 extra RYMCO listings, not in series)

Positive (4-5★)

verify

needs deeper scrape

Neutral (3★)

verify

needs deeper scrape

Negative (1-2★)

verify

needs deeper scrape

Unanswered Replies

verify

needs deeper scrape

Per-Location Breakdown

Location	Avg Rating	Total Reviews	Positive	Neutral	Negative	Unanswered	Last Reviewed
Nissan Lebanon Naccache Nissan	5.0 ★	4	—	—	—	—	~16 Jul 2026 (owner replies within ~1 wk)
Nissan Lebanon — Chiyah Nissan	4.8 ★	101	—	—	—	—	—
Nissan Lebanon — Choueifat Nissan UNCLAIMED · live 2 Nov (still listed; categorised "Auto repair shop")	5.0 ★	34	—	—	—	—	~Aug 2026 (no owner replies — unclaimed)
Nissan-Infiniti RYMCO CITY Nissan UNCLAIMED · Marina Gate Tower, Naqqache	4.6 ★	5	—	—	—	—	—
RYMCO RYMCO	4.1 ★	696	—	—	—	—	—
RYMCO Zouk Service RYMCO	4.3 ★	77	—	—	—	—	—
TOTAL	4.23 ★	917	see note	see note	see note	see note

Read-out (2 Nov 2026 weekly scan): 917 live-verified reviews across the 6 tracked profiles (+14 vs 26 Oct: HQ 695 → 696, Chiyah 91 → 101, Zouk 74 → 77; Naccache 4, Choueifat 34, RYMCO CITY 5 flat), weighted avg 4.23 ★ (fresh recompute 2 Nov: 3882.5 / 917 = 4.2339). Read-out (26 Oct 2026 weekly scan): 903 live-verified reviews across the 6 tracked profiles (+4 vs 12 Oct: HQ 693 → 695, Chiyah 90 → 91, Zouk 73 → 74; Naccache 4, Choueifat 34, RYMCO CITY 5 flat), weighted avg 4.23 ★ (fresh recompute 26 Oct: 3817.5 / 903 = 4.2276).

Read-out (12 Oct 2026 weekly scan): 899 live-verified reviews across the 6 tracked profiles (+4 vs 5/6 Oct: HQ 691 → 693, Choueifat 33 → 34, Zouk 72 → 73; Chiyah 90, Naccache 4, RYMCO CITY 5 flat), weighted avg 4.23 ★ (fresh recompute 12 Oct: 3800.2 / 899 = 4.2270). The 5 Oct HQ removal (−1) has been more than reversed.

Read-out (6 Oct 2026 validation re-read = 5 Oct weekly scan; prior checks 2 Oct + 28 Sep): 895 live-verified reviews across the 6 tracked profiles (net 0 vs 2 Oct; 6 Oct re-read identical on all 6 rows), weighted avg 4.23 ★ (fresh recompute 6 Oct: 3782.7 / 895 = 4.2265). Movement 2 → 5 Oct: HQ 692 → 691 (−1, a review removal) · Chiyah 89 → 90 (+1) · the other four rows flat (components sum to 0). Movement 21 → 28 Sep: HQ 691 → 692 (+1), Chiyah 88 → 89 (+1), Naccache 3 → 4 (+1); Choueifat, RYMCO CITY, Zouk flat (components sum to +3). The two additional RYMCO-owned listings (Chiah service 4.1/48, RYMCO City - Naccache 4.7/13, last read 21 Sep) stay OUT of the series pending Fouad’s track-or-merge decision; the "Nissan" 3.9★/67 RYMCO-phone listing was seen again and still needs identification. Actions: CLAIM Choueifat + RYMCO CITY; MERGE the duplicate Marina Gate listings; identify the 3.9★ listing; keep answering HQ 1★ reviews.

Recent Reviews — Last 7 Days Sample

Date	Location	Rating	Reviewer	Review snippet	Sentiment	Reply Status
~6 Jul 2026 (3 wks ago)	RYMCO (HQ)	5★	Bin Nimer	"What a company! What a staff… brought in a gold Patrol 2010 for maintenance and got the best treatment from Charbel at the desk and Jad… will always be a Nissan RYMCO client!"	Positive	Reshare candidate — staff named
~23–24 Jul 2026	Nissan Lebanon Choueifat	5★	Charbel Ghattas · Imad Nd	"Very good" · "Excellent" — 2 fresh reviews this week	Positive	Profile UNCLAIMED — no owner replies possible
~16 Jul 2026	Nissan Lebanon Naccache	5★	Ralf Hamoush	"Best Customer Experience in Lebanon and super reliable products."	Positive	Owner replied (4 days)
~16 Jul 2026	Nissan Lebanon Naccache	5★	elissa roumani	"amazing experience"	Positive	Owner replied (4 days)
~Jun 2026	Nissan Lebanon Naccache	5★	Pamela Moussa	"Excellent Service"	Positive	Owner replied
~Apr 2026	RYMCO Zouk Service	5★	Robert Maalouf	"Very professional team with clear expertise and honest communication."	Positive	Owner replied (2 days)
~Apr 2026 (3 mo ago)	RYMCO (HQ)	—	Rayyan Frem	"HORRIBLE CUSTOMER SERVICE. THEY NEVER REPLY AND THEY NEVER PICK UP THE PHONE… also tried WhatsApp and Insta… 0/10 online service."	Negative	UNANSWERED
~Mar 2026 (4 mo ago)	RYMCO (HQ)	—	Maroun Chemaly	"Very disappointed in my purchase — purchased an SV Kicks on the basis that it will get cameras installed… that was 7 months ago."	Negative	UNANSWERED

Reply protocol reminder: Negative reviews → public apology + DM-to-resolve within 24h. Positive 5★ → public thank-you within 72h. Neutral 3★ → ask for specific feedback to improve.

2. Complaints Deep Dive

All complaints flagged in the prior 48 hours

Brand	Platform	Category	Summary	Username	Contact	Severity	Status
Nissan	FB	Spare parts	Waiting 6 weeks for a Patrol fuel pump, no ETA from service centre.	@karim.haddad	DM requested	High	Unanswered
Hongqi	IG	Service delay	HS3 service appointment pushed 3 times in 2 weeks.	@nadine_t	—	Medium	Replied (template)
Nissan	IG	Staff attitude	Rude response at Chiyah showroom during Xtrail enquiry.	@joelmoussa	Phone left in comment	High	Unanswered
GMC	FB	Warranty	Terrain warranty claim refused, no explanation from service.	@rafic.b	—	Medium	Unanswered
Hongqi	FB	Pricing	Asked twice about HS3 pricing, no public answer.	@hadi.tabbal	WhatsApp shared	Low	Unanswered
Nissan	FB	Aftersales	Kicks oil change took twice the promised time.	@layanm	—	Medium	Replied (apology)
RYMCO	IG	Response timing	DM unanswered for 5 days re: service booking.	@samir_y	—	Low	Unanswered
GMC	IG	Service delay	Terrain in service for 3 weeks, no diagnostic update.	@georges.k	Phone left	High	Unanswered
Hongqi	IG	Test drive	Requested HS3 test drive, no follow-up after a week.	@maya.s	DM mentioned	Medium	Replied (DM)
Powersports	FB	Spare parts	Kawasaki Versys filter availability question, no answer.	@elie_riders	—	Low	Unanswered
Infiniti	FB	Pricing	QX60 pricing comment, no public response from page.	@charbel_g	—	Low	Unanswered

Complaints per Brand

Nissan3

Hongqi3

GMC2

RYMCO1

Infiniti1

Powersports1

Most Frequent Themes

Service delays3

Spare parts2

Aftersales / staff2

Pricing / warranty2

Response timing2

Unanswered Rate

73%

8 of 11 complaints with no public reply

3. Positive Feedback Analysis

What customers are praising

Nissan · 15 positive

Praise around X-Trail e-POWER ride quality (8 mentions), Patrol off-road performance (4), and showroom staff (3). Several owners shared family photos with their cars — reshare candidates.

Hongqi · 12 positive

HS3 design and interior dominate praise (7), plus 3 mentions of "best value for money in segment." @nour.kassem posted a detailed review thread.

RYMCO + Powersports · 16 positive

Service-centre praise at H-Office Chiyah (5 mentions), delivery experience (4), and Kawasaki Ninja owner community shoutouts (3). Strong cluster on Saturday delivery photos.

GMC · 7 positive

Terrain comfort and Yukon family-trip experience. @diana.s posted a long-form Terrain review worth resharing.

Infiniti · 4 positive

Low volume but consistent quality: QX60 interior comfort highlighted by 3 owners. Small but loyal community.

Testimonial Reshare Shortlist

@nour.kassem · Hongqi HS3 thread
@diana.s · GMC Terrain review
@elie_n · Patrol off-road trip
@rita.h · X-Trail e-POWER family
@karim_riders · Kawasaki Ninja

4. Inquiries & Questions

Public inquiries from the prior 48 hours

Brand	Platform	Inquiry Type	Username	Status
Hongqi	IG	HS3 pricing	@joud.h	Answered (DM)
Nissan	FB	X-Trail e-POWER availability	@hassan_m	Unanswered
Nissan	IG	Test drive booking	@lina_a	Answered
GMC	FB	Yukon pricing	@tony.l	Unanswered
RYMCO	IG	Service appointment	@zeina_k	Answered
Hongqi	FB	Spare parts availability	@walid_b	Unanswered
Powersports	IG	Z900 availability	@elie_riders	Answered
Infiniti	FB	QX60 financing	@rana_z	Unanswered

Most Common Inquiry Types

Pricing12

Availability / stock9

Service / appointments8

Test drive6

Spare parts4

Missed Response Opportunities

17 of 39 inquiries (44%) had no public response within 24h. Highest-leverage misses: 3 X-Trail availability questions on FB (all from interested buyers), 2 GMC pricing comments, and 1 Infiniti QX60 financing question with clear purchase intent.

5. Funnel & Brand Comparison

Platform & brand sentiment patterns

Platform comparison

Facebook attracts more complaints and structured inquiries (older buyer demographic, longer-form comments). Instagram attracts more positive engagement and visual praise, plus quick test-drive / availability questions.

Complaint split: FB 6 (55%) vs IG 5 (45%). Inquiry split: FB 21 (54%) vs IG 18 (46%).

IG response time is faster on positive posts but slower on DM inquiries. FB has more structurally unanswered complaints.

Brand sentiment ranking

Brand	Net sentiment	Notes
Powersports	+7	Strong community, very few complaints
Hongqi	+9	High positive but 3 complaints — mixed
Nissan	+12	Strong volume both sides — needs filtering
Infiniti	+3	Low volume, mostly neutral
GMC	+5	2 service complaints offset praise
RYMCO	+7	Service centre praise + 1 DM-timing miss

6. Traffic-Light Risk Dashboard

Executive view · brand-level risk status

RYMCO

Green

1 complaint (DM timing), 8 positive mentions. Service centre praise dominant. Issue addressed quickly via DM.

Nissan

Amber

3 complaints including 1 high-severity staff-attitude incident at Chiyah. Recurring spare-parts theme. 2 unanswered comments.

Infiniti

Green

1 low-severity complaint (pricing). Low public engagement overall, no escalation risk.

GMC

Amber

2 complaints, including 1 high-severity 3-week Terrain service delay. Both unanswered publicly.

Hongqi

Amber

3 complaints (service delay, pricing, test-drive follow-up). Volume is offset by 12 positives but unanswered ratio concerning.

Powersports

Green

1 low-severity complaint (filter availability). Strong rider community engagement on IG.

Risk criteria reminder (rolling 48-hour window): 🟢 Green = 0–2 complaints, mostly positive sentiment, issues addressed. 🟠 Amber = 3–5 complaints, recurring themes, some unanswered. 🔴 Red = 6+ complaints, strong negative tone, unresolved aftersales issues.

7. Aftersales Risk Index

Operational service dimensions

Dimension	Status	Explanation
Service delays	Red	3 separate complaints about service appointments being pushed (Hongqi HS3, GMC Terrain 3 weeks, Nissan Kicks oil change). Operations should review service-bay scheduling.
Spare parts availability	Amber	Patrol fuel pump waiting 6 weeks — recurring complaint. Kawasaki Versys filter inquiry unanswered. Parts ETA transparency is the gap.
Response timing	Red	73% of complaints unanswered publicly within 48h. RYMCO DM also unanswered for 5 days. Social-team SLA needs tightening.
Staff behavior	Amber	1 high-severity attitude complaint at Chiyah (Nissan X-Trail enquiry). Isolated but public — needs internal follow-up to prevent escalation.
Overall service satisfaction	Amber	Positive service-centre mentions exist (5 for H-Office Chiyah), but offset by 6 service-related complaints. Net flat, not negative.

8. Suggested Actions

Public reply templates + internal escalations

Public reply templates

Aftersales complaint "Hi [name], we're really sorry to hear about this experience — that's not the standard we want to deliver. We've flagged your case directly to our Aftersales Manager and someone will reach out to you on WhatsApp within the next few hours to resolve it. Thank you for letting us know."

Service / parts delay "Hi [name], thank you for your patience. We're tracking your case internally — the part is on its way and we'll send you a confirmed ETA today via DM. Please send us your phone number so we can keep you updated directly. Apologies for the inconvenience."

Angry / frustrated customer "Hi [name], we completely understand your frustration and we're sorry. Your case is now a priority — our [Brand] Customer Care lead will personally call you today. Could you DM us your contact details? We'll make this right."

Valid inquiry (pricing / availability / test drive) "Hi [name], thank you for your interest in the [model]! We'd love to help. Please send us a DM with your preferred contact method and we'll share full pricing, availability, and arrange a test drive at the showroom of your choice."

Internal escalations

Department	Issue	Action
Aftersales	GMC Terrain 3-week service delay (@georges.k)	Same-day status update + escalation to Service Manager
Aftersales	Patrol fuel-pump 6-week wait (@karim.haddad)	Parts ETA confirmation + customer call this afternoon
Operations	Chiyah staff-attitude incident (@joelmoussa)	Showroom Manager investigation + public apology reply
CRM / Social	73% unanswered-complaint rate	48h-SLA enforcement + dashboard review at next ops meeting
Aftersales	Hongqi HS3 service appointment rescheduled 3x (@nadine_t)	Scheduling audit + direct rebook offer

Preventive measures

Service-bay capacity audit — 3 of 11 complaints are scheduling-related. Suggests structural under-capacity, not one-off.
Parts inventory transparency — Add ETA-visible system so customers waiting on parts can self-check status.
Social SLA: 24h public + 6h DM — Reduce the 73% unanswered rate to under 25% within 30 days.
Showroom mystery-shopping at Chiyah to validate or rule out broader staff-attitude pattern.
Reshare positive content — 5 testimonial-grade posts identified this week. Use them across stories.

9. Risk & Trend Monitoring

Early-warning signals

Repeat complainers

@karim.haddad · 2nd Patrol parts complaint this month · Risk: escalation likely
@nadine_t · 3 Hongqi service mentions in 4 weeks
@georges.k · 2nd GMC service-delay post · Public-anger trajectory

Early warning signs

Three different brands showing the same service-delay theme — structural pattern, not one-off.

Unanswered-comment rate climbing across the last four 48-hour refreshes (52% → 61% → 68% → 73%).

2 users have moved from public comment to public phone numbers — one step away from going viral.

Platform-specific gaps

FB: structurally unanswered complaints — 6 of 6 complaints have no public reply.
IG: faster on positive engagement but DMs sit unanswered.
Recommendation: split social team into "FB ops" and "IG community" with separate SLAs.

Response-delay risk

The 5-day-unanswered RYMCO DM (@samir_y) is the single highest-risk item this week — long silence on a service request is exactly how a routine ticket becomes a public escalation. Recommend personal manager response today.

Week:

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Lebanon Automotive Competitive Monitor · Active price & promo content across 23 Lebanese automotive brands on Meta Ad Library. Sourced from the weekly lebanon-auto-social-monitor scheduled task (every Monday 08:30 Beirut). Use the selector above to load any past week. Data updates each week as the report runs.

Weekly Competitive Snapshot

All 23 brands

Brands Scanned

—

Lebanese automotive market

Active Promos

—

Awareness Only

—

Dark (No Ads)

—

Promo Status by Brand

Who is active vs dark on paid social this week

Distribution

🟢 Active Promo Brands

⚪ Dark / Awareness-only

Active Promo Deep-Dive

Pricing & offer comparison

Brand	Hero Model	Offer / Price	Offer Type	Platform(s)	Ad Start	Library
Loading…

Week-over-Week Shifts

What changed vs the prior week

🟢 Newly Active

🔴 Went Dark

🔵 New Offers / Price Moves

RYMCO vs Competitors

Where RYMCO brands stand vs the market this week

Brand	Status	Active Offer Volume	Comparison vs Market	Read-out

Key Insights This Week

Highlights from the lebanon-auto-social-monitor report

Competitor Offer Tracker Matrix

User memo · 6 Jul 2026 · 10 brands

Source classification: User-provided qualitative market memo (Comment Sentiment / Reply Speed / offer framing) · Sentiment + reply-speed columns require DM/inbox field-testing and are not independently verifiable via public Meta Ad Library. Pricing + offer type cross-checked against a live Claude-in-Chrome Meta Ad Library scan on 6 Jul 2026 — see Section 9 for the verification appendix and specific discrepancies flagged.

Brand	Hero Model (0km)	Current Price / Offer	Offer Type	Comment Sentiment	Reply Speed / Quality	Direct Link to Creative
Hyundai	Grand i10 (2026)	$150 / Week	Installment	Very Positive — High mid-summer engagement; heavy volume of parents tagging recent graduates.	Very Fast — Under 5 mins; structural hand-off to synchronized WhatsApp channels.	View IG Reel
Suzuki	Swift (2026)	$16,800	Cash (Incl. VAT)	Positive — Continued praise for fixed, completely transparent cash pricing.	Very Fast — Showroom reps engaging live with sharp, local emojis and quick greetings.	View TikTok Offer
BYD	Seagull (2025)	$15,200	Summer EV Promo	Mixed — High reach; heated comment debates regarding real-world solar charging vs. private generator costs.	Fast — Programmed lead sorting directing users to regional sales desks.	View TikTok Reel
Kia	Seltos (2026)	$28,900	Incl. VAT & Reg.	Positive — Strong trust anchor; users explicitly highlighting the value of "no surprises" retail.	Moderate — Human agent follow-up completed within 30–45 mins.	View IG Post
Jetour	T2 (2026)	$38,500	5-Year Free Service	Very Positive — Peak visual virality; comments overwhelmingly focused on the rugged design for summer beach/mountain trips.	Very Fast — Conversational, uses localized slang and prompt personal greetings.	View Meta Ads
MG	MG One (2026)	$26,400	0% Interest Finance	Neutral — Consistent mid-tier inquiry level; occasional queries on alternative cabin colors.	Moderate — Template-driven corporate replies dispatched within 2 hours.	View Meta Ads
Toyota	Corolla Cross	$29,900	Hybrid Smart Cash	Neutral — Strong praise for fuel efficiency; some fatigue regarding basic screen tech.	Slow — Rigid 24-hour response loop through formal channels.	View FB Post
GAC	Emkoo (2026)	$26,500	Excl. VAT	Negative — Active community pushback; users pinning final +11% numbers to the top of comment sections.	Moderate — Formal, defensive macros regarding standard automotive tax laws.	View Meta Ads
Ford	Territory (2026)	$37,900	Incl. VAT/Reg	Positive — Robust family cruiser positioning; praised for wide second-row specs and AC ventilation.	Moderate — Helpful, detailed technical parameters given by desk agents.	View Meta Ad
Changan	UNI-T (2026)	$29,500	Summer Cashback	Positive — Highly interactive responses regarding interactive dashboard tech features.	Slow — 4+ hours; late-night leads left unmanaged until business hours.	View Meta Ad

Strategic Intelligence Brief

Summer 2026 · expat + heat + affordability themes

July Expat Conversion Peak · As summer flight arrivals hit maximum capacity this first week of July, paid social spending from Chinese entrants (Jetour, Changan, Geely) has heavily optimized for targeted location signals around hotels, beach resorts, and the airport corridor. Creative copy is aggressively leveraging the "Walk in and Drive Away Today / Zero Showroom Wait Times" hook to close returning expatriates with immediate cash liquidity.

The High-Heat Feature Offensive · With July temperatures peaking across coastal Lebanon, digital engagement metrics are showing a clear preference for functional thermal comfort over styling alone. Brands focusing creative assets on remote climate pre-conditioning, high-output AC engineering, and cooled seating are capturing a 22% higher "Save" rate on Instagram compared to generic beauty shots of vehicles.

Crowdsourced Cost Enforcement · The consumer consensus on final pricing has officially locked in for the summer quarter. Comment sections on non-inclusive ad campaigns have transformed into a consumer battleground, where organic users fast-calculate the true cost of "Excl. VAT" headlines. This gives a direct, free conversion advantage to transparent players like Kia and Ford.

Social CRM Quality Metrics · Jetour Lebanon remains the standout benchmark for interaction quality. Their digital desk is maintaining its lead conversion edge by systematically utilizing direct, localized voice note follow-ups in Instagram DMs, bypassing standard mechanical text bots to establish a premium human touchpoint that rapidly drives foot traffic to physical showrooms.

Live Chrome Verification Appendix

Claude in Chrome scan · 6 Jul 2026 · 10 URLs

Guardrail note (feedback_competition_chrome_verification): Every Competition Analysis refresh MUST run a live Claude in Chrome scan of each Meta Ad Library / IG / TikTok URL cited above. This appendix is the ground-truth record of that scan; where the memo diverges from what the live scan returned, the discrepancy is flagged for field verification.

Brand	URL scanned	Live scan result (6 Jul 2026)	Memo vs Live — discrepancies
Hyundai	instagram.com/hyundailebanon	✅ Handle confirmed live — official Hyundai Lebanon IG account exists.	Grand i10 "$150 / week" installment framing NOT visible in-feed via Chrome scan (IG UI is canvas-heavy; text extraction limited). Field-verify by opening latest Reel on-device.
Suzuki	tiktok.com/@suzukilebanon	⚠ TikTok bot-check blocked live scan ("Please wait…" captcha).	Cannot independently verify $16,800 cash-incl.-VAT claim via TikTok — requires manual mobile check.
BYD	tiktok.com/@bydlebanon	⚠ TikTok bot-check blocked live scan ("Please wait…" captcha).	Cannot independently verify Seagull $15,200 EV summer promo claim. Note: BYD Lebanon FB page is separately teasing 2 flagship EVs launching soon (verified via Trends W28 scan).
Kia	instagram.com/kialebernon → corrected to /kialebanon	✅ Handle confirmed live — correct handle is @kialebanon (memo had typo).	Seltos $28,900 incl. VAT & Reg claim not visible in canvas view; field-verify latest post.
Jetour	Meta Ad Library · q=Jetour Lebanon	✅ 6 ACTIVE Meta paid ads live in Lebanon. Official Jetour Auto Lebanon running: Jetour Dashing $28,900 excl. VAT + 10yr/1M-km warranty (Lib ID 1001167086069777, started 3 Jul 2026), Jetour X70 Plus $24,900 excl. VAT + 10yr/1M-km warranty (Lib ID 1052379880815587, started 3 Jul 2026), Jetour X50 $18,900 excl. VAT & Reg (Lib ID 1548982390075329, started 4 Jul 2026). Dealer Motion Motors Lebanon separately running T2 iDM 4WD PHEV 600HP + T1 All-Roads Cruiser + X70 Plus 1.5T ads.	🚨 Memo mismatch: memo lists T2 at $38,500 with 5-Year Free Service. Reality: official Jetour Lebanon ads emphasize 10-year / 1,000,000 km warranty (much stronger differentiator) — NOT "5-year free service" — and hero pricing is Dashing $28,900 excl. VAT, NOT T2 $38,500. Update memo before next brief.
MG	Meta Ad Library · q=MG Motor Lebanon + q=MG Lebanon	❌ No active MG automotive ads. Results for "MG Lebanon" returned unrelated matches (MG Hotel Supplies, MG Entertainment, The Tennis MG, AMG_stylelb).	🚨 Memo mismatch: memo claims MG One $26,400 0% Interest Finance is live via Meta paid. Live Ad Library shows no active MG auto ads — either paused, running organic-only, or not verifiable via public library.
Toyota	facebook.com/ToyotaLebanon + Meta Ad Library	❌ No active Toyota Lebanon Meta paid ads returned in Ad Library. Toyota Lebanon FB page separately confirmed active (RAV4 Hybrid launch post, Jun 12 2026 — verified in W27 Trends scan).	🚨 Memo mismatch: memo claims Corolla Cross $29,900 Hybrid Smart Cash is running on Meta paid. Ad Library shows no active paid campaign — Toyota may be relying on organic FB posting only.
GAC	Meta Ad Library · q=GAC Motor Lebanon	❌ "No ads match your search criteria" — no active GAC Motor Lebanon paid ads.	🚨 Memo mismatch: Emkoo $26,500 excl. VAT campaign not verifiable on Meta Ad Library. If running, it's on TikTok/IG organic only.
Ford	Meta Ad Library · q=Ford Lebanon	❌ No active Ford Lebanon Meta paid ads returned.	🚨 Memo mismatch: Territory 2026 $37,900 incl. VAT/Reg claim not verifiable via Ad Library. Field-check organic Ford Lebanon FB page for the actual current campaign.
Changan	Meta Ad Library · q=Changan Lebanon	❌ No active Changan Lebanon Meta paid ads returned.	🚨 Memo mismatch: UNI-T $29,500 Summer Cashback claim not verifiable via Ad Library. Note: ChinaGate Automotive (parallel importer, separately verified in W27+W28 scans) is heavily promoting Chinese-EV lineup at sub-$25K entry price — may be the actual pressure source the memo intended.

Verification summary · 6 Jul 2026: Out of 10 memo entries, only Jetour has independently-verified active Meta paid ads in Lebanon — and even Jetour's reality (Dashing $28,900 + 10-yr warranty) differs materially from the memo (T2 $38,500 + 5-yr free service). 7 of 10 brands could not be verified as live via public Meta Ad Library. Recommendation: treat Sentiment + Reply-Speed columns as qualitative field-agent observation (potentially valid but non-verifiable via desktop scan), and treat pricing + offer-type as directional pending on-device confirmation. Ship this brief to executives with the discrepancy annotations intact.

Showroom = RYMCO 360 competitive-intelligence comparison (RYMCO trims vs competitor trims in Lebanon — specs, prices incl. 11% VAT, warranties, rival matching). Copied from rymco360.netlify.app on 27 Oct 2026 and re-pulled 2 Nov 2026 (396 trims = 355 competitors + 41 RYMCO; the source dropped 4 Jetour T2 trims and moved the Jetour X50 to $23,500; matches the Notion "Vehicles" table, 396 rows); lives at deploy/showroom/. ↗ Open in new tab

Stock = clone of the "RYMCO stock dashboard" (Nissan + Infiniti in stock + upcoming MY2027 units, C&F values, car flow by grade and production month, Find-a-car). Re-pulled from rymco-stock-overview.netlify.app on 27 Oct 2026 and re-checked 2 Nov 2026 — unchanged (same file; snapshot 27 Oct: 503 upcoming units — 489 Nissan + 14 Infiniti; in stock 285 Nissan + 7 Infiniti as of 30 Sep; matches the Notion "Upcoming Units" table, Run Date 27 Oct); lives at deploy/stock/. ↗ Open in new tab

AIA — Lebanon Auto Market Sales Estimation · Multi-source sales estimation across 69 active Lebanese auto brands (official AIA/Mec registrations YTD Jan–Sep 2026, 11,404 units, refreshed 13 Oct 2026 + dealer reports + market intelligence). 10 chart views (trend, powertrain, price, brand share, segments, origin, horsepower, rental). To refresh, ask: "refresh AIA with the latest sales estimation file."

The AIA page lives at deploy/aia.html. It's the original Lebanon Auto Market dashboard, embedded here unchanged. Source data files archived at aia-data-archive/ (8 Excel files: Sales Estimation Jan-Apr 2026 + Registration Reports + Auto Capacity + Pricing). ↗ Open in new tab

Database — Lead Intelligence & Cleansing · Full CRM lead database (60k+ rows) with segmentation, brand/model breakdowns, share-by-model charts, and lead-export controls. Sourced from RYMCO_Segmented_Leads.xlsx. To refresh, ask: "refresh Database with the latest segmented leads file."

The Database page lives at deploy/database.html (2.8 MB — 60k+ embedded lead rows). Source data archived at database-archive/RYMCO_Segmented_Leads.xlsx. ↗ Open in new tab

Influencers — Lebanese Micro-Scout Tool · Curated seed of Lebanese IG micro-influencers in the 30–100K sweet spot, paired with RYMCO models by segment fit. Features: search by model or name, filter chips by segment/gender/style, hide-not-a-fit, favorite/pin to top. New prospects added via the “+ Add Influencer” form. Follower counts & bio contacts require IG verification at outreach time.

The Influencers page lives at deploy/influencers.html. Data stored in the INFLUENCERS array (edit directly to add rows). Hidden/favorited state persists per browser via localStorage. ↗ Open in new tab

Locations — Content-Shoot Scout (Lebanon) · Curated hidden-gem locations for RYMCO car-content shoots — cafés, restaurants, delis, landmarks and landscapes locals know, paired with the right model. Filter by zone (Beirut → Bekaa → Far North), vibe (Modern / Luxury / Scenic / Adventure / Heritage / etc.), best-time-to-shoot, permit status and vehicle access. Search by model name to see all fitting locations.

The Locations page lives at deploy/locations.html. Data stored in the LOCATIONS array (edit directly to add rows). Hidden/favorited state persists per browser via localStorage. Each row links to Google Maps and includes a signature-shot suggestion. ↗ Open in new tab

Events — Lebanon Calendar & Sponsorship Fit · Live calendar of upcoming events with brand-fit scoring (Nissan / HONGQI / RYMCO) and verified source links. Manually editable on a daily basis — open deploy/events.html in any text editor, edit the EVENTS array near the top, bump LAST_UPDATED, save. The "+ Add Event Helper" on the Calendar tab generates correctly-formatted rows for you. To refresh: "refresh events" or just edit the file directly.

The Events page lives at deploy/events.html. Three tabs: Calendar (with Add Event helper) · AI Suggestions (Tier 1 / Tier 2 sponsorship plays) · Sources (18-source roster). ↗ Open in new tab

Supports — Marketing Support Programs · Supplier/OEM support programs whose Responsible Department is Marketing (4 programs: expected vs achieved, balance, collected). Non-Marketing programs removed 27 Oct 2026. Filters: Brand · Status · Department · Date window.

The Supports page lives at deploy/supports.html — filterable + sortable table built from the latest Suppliers Programs XLSX. ↗ Open in new tab

The Creator — Marketing Plan Generator · Pick 1 RYMCO model + up to 3 competing models → get a side-by-side spec comparison and a downloadable marketing plan. Phase 1: Magnite S fully spec'd from OEM PDF; other 42 RYMCO trims parse incrementally. Competitors from AIA registration data (specs pending Chrome-scrape).

The Creator page lives at deploy/creator.html — comparison + plan generator built from confirmed OEM specs. ↗ Open in new tab

Market-Intel

Executive Snapshot

Brand Strength & Opportunity

Best-Sold: RYMCO vs Market

Top market models vs our leaders (H1 units)

Read-out

Price Competitiveness

Competitors To Watch

Social & Reputation Scorecard

Blended Google rating — 4-week trend

Where we stand

Funnel Health

This Week — Act On

Go Deeper

Lead Funnel — KPI Snapshot

Funnel Filter — Drill By Campaign or Brand

Executive Action Queue

🚨 Second sweep in a row: qualified 5,077 → 4,558 (−519) — −1,676 in three weeks

067 Ousado October: 69 leads, 45 qualified, 0 visits — ends 9 Nov

Kicks follow-up is moving: 065 +4 visits and +1 TD after its 20 Oct close

Walk-ins: +100 leads, +1 visit, +1 TD, no invoice — 77 open TDs

GMC and INFINITI: no new lead, visit or TD this week; no live campaign

No November campaign registered — after 9 Nov only the NMEF evergreens run

Conversion Funnel (Leads → Sale)

Lead Volume by Source

Lead Generation by Campaign

Lead → Sales Invoice Conversion

Sales Conversion Stages (single closed sale path)

Sales Invoices by Campaign

Paid Media Benchmark — RYMCO Marketin (lifetime, since Apr 2023)

Top 10 Campaigns by Impressions (lifetime)

Reach & Clicks by Top Campaigns

Multi-Format Audit — Reels vs. Carousels vs. Stories

Impression Share by Format Placement

CTR by Format Placement

Brand-Specific Insights

HONGQI Lebanon

Nissan Lebanon

GMC Lebanon

INFINITI Lebanon

Showroom Walkins

Misc Inquiries (Organic awareness)

Risks & Escalations

Daily Leads Comparison

Daily Leads by Campaign — Trend

Daily Leads Comparison Table

Total Daily Leads — Daily Volume

Day Delta — Tue 23 → Thu 25 June (2-day)

Monday Weekend Catch-up

YTD breakdown by brand (full 2026 scope reveal)

Monday read-out for the executive team

1. 48-Hour Volume Overview

Breakdown by Brand & Platform — Real Scrape

RYMCO DM Inbox — 48h sample

1B. Google Business Reviews Audit

Per-Location Breakdown

Recent Reviews — Last 7 Days Sample

2. Complaints Deep Dive

Complaints per Brand

Most Frequent Themes

Unanswered Rate

3. Positive Feedback Analysis

Nissan · 15 positive

Hongqi · 12 positive

RYMCO + Powersports · 16 positive

GMC · 7 positive

Infiniti · 4 positive

Testimonial Reshare Shortlist

4. Inquiries & Questions

Most Common Inquiry Types

Missed Response Opportunities

5. Funnel & Brand Comparison

Platform comparison

Brand sentiment ranking

6. Traffic-Light Risk Dashboard

RYMCO

Nissan

Infiniti

GMC

Hongqi