Market Read · YTD Jan–Sep 2026 (reports print-stamped 12–17 Sep, refreshed 13 Oct) · Authoritative data from Mec Registration Report 2026 — Summary tab. 11,404 new vehicles registered (3,483 Cars + 7,835 SUVs + 86 MPVs) — September added 1,519 units, the #3 month of the year behind July (1,869) and August (1,521). Origin split: Japan 39.3% (4,481) · China 24.2% (2,760) · Europe 19.4% (2,208) · Korea 13.7% (1,563) · USA 3.4% (392). Powertrain: ICE 71.5% (8,150) · HEV 19.3% (2,199) — 2.7× more than EV · EV 7.0% (803) · PHEV 2.2% (252).
Three market themes visible in the data + RYMCO field intel:
① Chinese-brand momentum. China at 24.2% market share (2,760 units YTD Jan–Sep) ranks #2 origin — ahead of Europe, Korea, USA individually — and nearly tied Japan in September alone (442 vs 453). Top Chinese brands = Jetour 628 (5.5%), GAC 422 (3.7%), Changan 224 (2.0%) and Chery 224 (2.0%) level — all deliver "loaded-with-tech, good-looking, affordable" positioning; Changan posted its biggest month of the year in September (70 units = 31% of its YTD). Jetour's T2 (Land Rover Defender look-alike) remains the standout — it opened Lebanese Meta paid presence on flagship $38,900 i-DM PHEV [Source: Page 3 W29 Meta Ad Library scan]. BYD (202 — 100% NEV: 137 EV + 65 PHEV) is the electrified Chinese leader; Arcfox (92, all-EV), Zeekr (59, all-EV), XPeng (50, all-EV) and newcomer Avatr (27, all-EV, first registrations in September) round out China's EV push.
② HEV beats EV 2.7×. Consumer preference clearly favours hybrid over pure-electric — range anxiety, charging-infrastructure gaps, and lower cost gap all push customers to HEV; September was the most electrified month yet (HEV 23.4% + EV 9.2% + PHEV 2.8%). Lexus (227 HEV of 231), Land Rover (297 HEV of 298), Toyota (665 HEV incl RAV4 Hybrid and LC300 HEV) dominate the segment. RYMCO's Nissan e-Power (T33 EPWR) plays directly into this preference — Fri 10 Jul launched Campaign 053 Epower Video 1 July pulling 42 leads / 32 qual in 12 days [Source: Page 1 Lead Analysis 13-7-2026].
③ Dumbbell price segmentation. Volume concentrates at both ends: entry-level small cars (Toyota 863 CARS · Kia 546 · Hyundai 540 · MG 240 · Suzuki 206 · Nissan 151) and large luxury SUVs (Toyota SUV 1,277 incl Land Cruiser · Nissan SUV 705 incl Patrol · Land Rover 298 · Lexus SUV 224 · GMC 51 SUV incl Yukon · BMW/Porsche/Mercedes premium tiers). The middle-market ICE sedan is shrinking. Expats + Lebanese entrepreneurs anchor the top-tier — RYMCO's Patrol NMEF (Campaign 042) + QX80 Prestige franchises fit this profile; Kicks/Magnite fit the entry end. Mid-priced sedans (X-Trail middle trims, QX60, GMC Terrain middle) show conversion stalls in the RYMCO funnel [Source: Page 1 EAQ 043/048].
[Source: Mec Registration Report 2026 (2).xlsx → Summary tab, print stamped 15 Sep 2026 · YTD Jan–Sep · 69 active brands · grand total 11,404 verified via 3-path reconciliation (Summary Total Automotive row = Jan–Sep monthly sheets 11,404 = Auto Type YTD 11,404 = HP.xls YTD 11,404). All nine monthly tabs are populated in this print — the July/August Summary-delta derivation used in earlier refreshes was re-verified against the now-populated tabs: 0 differences]